OverviewWe're looking for a Product Marketing Manager to help shape how Vantaca is understood in market - sharpening our positioning, narrative, and competitive story - and to own the narrative and positioning side of our product launch cadence, sharing execution with our Product Operations Manager. You'll turn product capabilities into narratives worth caring about, keep launches from losing momentum after the initial reveal, and act as a connective layer between Product, Sales, Enablement, and Customer Success.
This is a build-and-run role. You'll inherit a set of programs still taking shape, not a finished playbook, and you'll have real input into how they evolve.
Your work will show up directly in launch performance and pipeline generated at the top of our sales funnel - this isn't a behind-the-scenes support role.
ResponsibilitiesPositioning, narrative & market intelligence:
- Translate competitive and customer insight into sharper positioning and messaging
- Maintain buyer personas and ICP definitions, grounded in research and win/loss evidence
- Build and maintain core sales decks, product assets, and positioning-critical sales collateral
- Contribute to our website and comparison content
- Support thought-leadership and category-narrative content
- Help keep our message architecture current as the product and market evolve, flagging drift before it shows up in the field
Launch & go-to-market execution:
- Own the narrative and positioning side of our launch cadence, sharing execution responsibilities with our Product Operations Manager
- Develop the external narrative and positioning for each launch, and the sales- and customer-facing assets that support it
- Support customer-transition planning for post-launch cutovers alongside Product and Enablement, so momentum doesn't drop off after launch day
- Run retrospectives that turn what worked (and what didn't) into better process for the next launch
- Be a partner to Demand Gen on the AI search visibility program - how Vantaca and our category show up in tools like ChatGPT, Perplexity, and Google AI Overviews
- Be a partner to Demand Gen on asset creation for product-based campaigns - the collateral, landing content, and campaign assets tied to specific products
Cross-functional partnership & reporting
- Partner closely with Product on roadmap and launch readiness, Enablement on sales readiness, and Customer Success on retention and account health
Requirements- 3-5 years of product marketing experience, including ownership of product launches end to end
- B2B SaaS/software experience required; proptech or vertical software experience a strong plus
- A track record of taking ownership rather than waiting to be told what to do - you spot the gap and go fix it
- Genuinely AI-native: you use AI tools daily to move faster and think you'd struggle to work without them, not just familiar with the concept
- Strong industry curiosity and a fast learning curve - you don't need deep community-association-management expertise on day one, but you'll pick up unfamiliar domains quickly and enjoy doing it
- Comfortable context-switching across multiple products and audiences without losing precision in any one of them
- A genuinely creative thinker and excellent writer - someone who can make a technical capability sound like something worth caring about, not just correctly described
- Sharp with data: comfortable pulling and interpreting your own figures from a CRM or data warehouse
- Low tolerance for vague claims or sloppy terminology - you'd rather double-check a number than let it slide
Core Values- Always Growing: Likes change and enjoys finding new ways to improve their knowledge and the product. Always ready to learn quickly, helping themselves and the team grow.
- Win as a Team: Builds trust and works together by making sure everyone communicates well. Actively involved in daily work, working closely with the team, listening to their ideas, and celebrating successes together.
- Accountability Starts with Me: Notices problems and takes personal action to solve them.
- Unwavering Commitment to Customer Experience: Regularly talks to customers, taking personal responsibility to understand what they need, address concerns, and make their experience better with improved Vantaca processes.
- Innovate Boldly: We challenge the status quo and push boundaries to create meaningful change. We act with urgency and purpose, knowing that innovation drives our success.
Why You Should Join Our Team- Our eNPS is +68! (Google it, that is great).
- Benefits: Medical, Dental, and Vision kick in day one.
- Unlimited PTO (with a requirement for employees to take a minimum of one continuous week per year).
- 401K with Company Match.
- Remote Flexible - come to the office when needed.
- Great parental leave benefits.
