We9re hiring a Product Marketing Manager to accelerate enterprise growth by owning vertical positioning and deal-close enablement. You9ll build the messaging, proof, and ROI narrative that helps Sales and Partners win more often and expand faster-especially in our three priority segments. This is a highly cross-functional role at the center of our enterprise motion. You9ll work day-to-day with Enterprise Sales, BDR/ABM, Partnerships, Customer Success, and Product to create repeatable go-to-market assets that measurably improve pipeline conversion and win rate. What you9ll do Collaborate with team around vertical positioning (Retail, Hard Hats, Aviation) 3 Define ICPs, personas, value propositions, and competitive differentiation by vertical 3 Translate customer pain points into crisp, credible enterprise messaging 3 Develop the core enterprise narrative for each segment - putting customer business outcomes first - and enable sales to lead with a compelling "what9s in it for me," "why Zello," and "why now" story for executive audiences Build "vertical deal kits" that improve win rate 3 Create and continuously improve: vertical sales decks, 1-pagers, discovery guides, objection handling, competitive talk tracks 3 Build ROI inputs and business case templates that help champions sell internally 3 Partner with Sales leadership to ensure assets are used, not just produced 3 Design centralized reporting to monitor win rate and health of campaigns Proof and credibility collaboration 3 Develop enterprise-ready proof: case studies, quantified outcomes, security/compliance FAQs, reference stories 3 Work with Customer Marketing to operationalize references and proof in late-stage deals Be the market and competitive voice 3 Run lightweight competitive and market intel: competitor positioning, pricing packaging insights, feature claims, and "why we win/lose" analysis 3 Establish win/loss feedback loops and incorporate learnings into messaging and enablement Execute go-to-market strategy for new and existing product features, from beta through general availability 3 Define feature positioning, target audiences, and messaging frameworks that clearly articulate customer value and business impact 3 Translate product capabilities into outcomes-focused narratives that resonate with enterprise buyers and operators 3 Partner closely with Product, Sales, Enablement, and Marketing to plan and execute launches (internal and external) What success looks like Within 90 days, you will: 3 Increase asset adoption in late-stage deals (e.g., vertical deck and ROI/business case used in a meaningful share of late-stage opportunities) 3 Improve win rate and/or late-stage conversion for deals where PMM assets are used 3 Increase partner + sales confidence through measurable enablement outcomes Ongoing KPIs may include: 3 Win rate lift or stage conversion improvement for opportunities using PMM assets 3 Adoption rate of key assets (decks, ROI/business case template, battlecards) in CRM 3 Sales readiness score (quarterly) and enablement attendance/feedback 3 Velocity improvements in late-stage opportunities supported by proof/ROI tools What we9re looking for Must-haves 3 3-5 years in Product Marketing, Solutions Marketing, or GTM Enablement for B2B SaaS 3 Strong experience building sales enablement that impacts pipeline outcomes (not just content production) 3 Comfort working with enterprise sales teams, pipelines, and deal stages. Sales Team, Product, Customer Success, Sales Engineering and RevOps. 3 Ability to craft ROI narratives and business cases (finance-friendly, champion-friendly) 3 Strong writing and messaging chops; you can turn complex product value into clear customer language 3 AI-native: you routinely use AI to research, draft, iterate, and scale GTM deliverables; you can design AI-assisted workflows (e.g., asset generation, competitive monitoring, enablement personalization) with strong quality control 3 Familiarity working with analyst organizations like Gartner and Forrester Nice-to-haves 3 Vertical experience in retail operations, field services/construction, aviation, logistics, or frontline/workforce communications 3 Experience with partner enablement and channel motions 3 Familiarity with voice communications, mobility, device ecosystems, or security/compliance messaging Working style 3 Highly collaborative; thrives in weekly cadence with Sales/ABM/BDR 3 Fast iteration mindset (ship, learn, improve) 3 Data-informed, but also strong qualitative instincts from customer and sales conversations We hire for potential, passion for our mission, and a knack for solving difficult problems over checking every qualification box. We have competitive pay, equity with significant upside, and intentionally design our benefits to encourage healthy and well-balanced employees, flexible schedules and time off. We even offer a sabbatical after every five years of service so you9re able to pursue and enjoy what matters most to you. And of course, we wouldn9t be a technology company without a ping-pong table and free snacks in our break room. Join us!