As a Product Marketing Manager for Bloomberg INDG, you will bridge complex product features and customer needs, ensuring core capabilities resonate with the right audience. You will develop and execute go-to-market strategies, translate technical functionalities into clear messaging, and create impactful marketing assets such as product briefs, whitepapers, and technical demos. This role requires expertise in positioning complex B2B software solutions for users, customers, and influencers across technical audiences.
Working closely with product, sales, and other marketing teams, you will position the portfolio as the leading solution, addressing core pain points and workflow needs. Your ability to communicate technical excellence and demonstrate how our solutions transform complexity into clarity will drive adoption and engagement among key stakeholders.
What You Will Do: Go-to-Market Strategy- Develop and execute product marketing strategies aligned with organizational goals.
- Define and articulate unique value propositions for each product, tailored to specific customer segments (users, decision-makers, and influencers).
- Partner with Sales and Product teams to execute go-to-market strategies for new product launches, feature enhancements, and roadmap initiatives.
- Identify sector-specific use cases and pain points to effectively position our platforms.
Content Development- Create clear, sales- and marketing-ready content, including product briefs, FAQs, case studies and feature guides.
- Collaborate with Sales Readiness & Training, Demand Generation and Product teams to produce webinars, demos, and presentations highlighting product capabilities.
Go to Market Support- Provide product-oriented materials to support the sales cycle, including customer presentations, one-pagers, and objection-handling documents.
- Equip sales and events teams with competitive positioning and tailored content to address market challenges at in person and virtual events.
Customer & Market Insights- Partner with Market Research and Strategy teams to identify trends, customer needs, and competitive dynamics.
- Gather customer feedback through surveys, interviews, and case studies to inform product marketing strategies.
- Work with product management to provide customer insights that influence the product roadmap.
Cross-Functional Collaboration- Partner with Demand Generation teams to develop campaigns that drive awareness, leads, and customer retention.
- Ensure technical accuracy in marketing materials by collaborating with product management and engineering teams.
- Work with customer success teams to understand use cases and develop best practices for product adoption.
- Represent Bloomberg INDG at industry events and conferences.
You need to Have:- Bachelor's degree or equivalent experience.
- 5+ years of technical product marketing experience, preferably in SaaS B2B solutions.
- Strong understanding of customer pain points, market composition, and competitive landscape.
- Proven experience in go-to-market strategies and product content development.
- Exceptional ability to translate technical details into customer-centric messaging.
- Strong interpersonal skills, fostering collaboration across sales, marketing, and product teams.
Nice To Have:- Advanced degree (MBA or related experience).
- Public speaking experience, including webinars, customer training, or industry conferences.
- Marketing experience in highly regulated industries (e.g., government affairs, lobbying, legal, tax, and accounting).
- Product marketing experience with SaaS, cloud, or enterprise software.
- Proficiency in marketing tools such as Salesforce, Marketo, and HubSpot.
Compensation Range:$100,000.00-$120,000.00
Placement in the salary range will be decided upon completion of the interview process. Salary determination will be determined based on factors including but not limited to relevant experience, demonstrated skills related to the requirements of the role, education, certifications, and geographic location.
