About the RoleWe're looking for a Product Marketing Manager to drive the marketing strategy for some of the most critical product areas at Twitch: Trust & Safety and Community products. This role sits at the intersection of product development, community health, and growth-helping ensure that our platform remains a place where creators can thrive and communities can flourish safely.
You'll be the marketing voice for products that protect our users, empower our creators, and strengthen the bonds within our communities. This means navigating nuanced, sometimes sensitive product spaces with empathy, strategic clarity, and a deep understanding of our diverse audience. You'll transform complex product capabilities into clear, compelling narratives that resonate with creators, viewers, and the broader Twitch ecosystem and encourage them to adopt features that will help them grow and keep them safe.
This role deals with some sensitive matters. You'll need to be comfortable operating in ambiguity, influencing without authority, and championing products that may not always be flashy but are foundational to everything we do.
You Will- Own product marketing strategy for Trust & Safety and Community/Creator product portfolios, developing deep expertise in the user problems these products solve and the competitive landscape
- Craft compelling positioning and messaging that translates complex, nuanced product features into clear value propositions for creators, moderators, and viewers
- Develop and execute go-to-market strategies for new product launches and feature releases, including audience segmentation, channel strategy, launch timing, and success metrics
- Partner deeply with Product Management to influence roadmap priorities through market insights, competitive intelligence, and community feedback-ensuring marketing has a seat at the table from ideation through launch
- Collaborate with Brand, Communications, and Integrated Marketing teams to develop holistic campaigns that drive awareness, education, and adoption of safety and community tools
- Navigate sensitive topics with care and strategic precision, developing communication strategies for products that address harassment, content moderation, creator safety, and community health
- Build and maintain cross-functional relationships with Policy, Legal, Creator Programs, and Customer Support to ensure aligned messaging and coordinated launches
- Define and track key performance indicators for product adoption, retention, and sentiment, using data to iterate on marketing strategies and demonstrate impact
- Champion the creator and community voice internally, bringing user insights and feedback into product and marketing decisions
You Have- 5+ years of product marketing experience, preferably in consumer technology, social platforms, or creator economy products
- Demonstrated experience marketing products in sensitive or complex spaces (AI, trust & safety, policy-adjacent, community health, or similar)
- Track record of developing product positioning that resonates with diverse consumer audiences
- Experience leading cross-functional go-to-market efforts from strategy through execution
- Strong analytical skills with the ability to translate data and insights into actionable marketing strategies
- Excellent written and verbal communication skills, with the ability to distill complex concepts for varied audiences
- Experience working closely with product management teams to influence roadmap and strategy
Bonus Point- Experience in the livestreaming, gaming, social media, or creator economy space
- Background in community management, AI, content moderation, or trust & safety
- Experience marketing to creator or developer audiences
- Familiarity with Twitch's platform, community, and creator ecosystem
- Experience with crisis communications or sensitive product communications
Perks- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount
Job ID: TW9171
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
US, WA, Seattle - Annually
$109,100-$160,000 USD
US, CA, San Francisco - Annually
$120,000-$179,600 USD
US, NY, New York - Annually
$120,000-$179,600 USD
US, CA, Irvine - Annually
$109,100-$160,000 USD
