The RoleThis is product marketing for builders, not deck jockeys. You'll own positioning, messaging, and launches across our growing product portfolio (COI verification, RMIS, contract review, risk management training, and more), and you'll be expected to ship interactive content, calculators, microsites, and competitive teardowns yourself.
We don't need someone to manage a vendor. We need someone who can write the copy, prototype the landing page in Claude Code, wire up the analytics, and ship it by Friday.
You need to be the product marketer who draws on years of launch experience to influence how the product team structures its release process, advocating for clearer timelines and tighter alignment so that each new feature reaches customers with the right message at the right moment.
What you'll do- Own positioning and messaging for new product launches (we have several queued up for 2026)
- Build sales enablement that actually gets used: battle cards, demo scripts, ROI calculators, objection handlers
- Run competitive intelligence and publish internal teardowns of myCOI, Certificate Hero, and adjacent players
- Ship interactive content yourself. Calculators, comparison tools, embedded widgets. Built with Claude Code, not a six-week agency engagement
- Define and instrument the metrics that matter (activation, expansion, win rate by segment) and report on them weekly
- Partner with product on pricing, packaging, and naming
- Drive launches end to end: webinars, content, PR, paid, partner
What you bring- 4+ years in product marketing at a B2B SaaS company. Insurance, risk, fintech, or vertical SaaS is a plus
- Technical fluency. You don't need to ship production code, but you should be comfortable in the terminal, reading API docs, and prototyping with AI tools. Bonus if you've worked at a developer-tools company
- Demonstrated ability to build with Claude Code, Cursor, or similar. Show us something you've shipped. A microsite, an interactive calculator, a Chrome extension, anything
- Metrics obsession. You can name the three numbers that mattered for any product you've launched and tell us what moved them
- Excellent writer. Short, sharp, specific. No corporate mush
- Comfort with ambiguity. Small team. Nobody is going to hand you a brief
What we offer- Competitive base plus meaningful equity
- A leadership team that ships, not one that schedules meetings about shipping
- Real ownership of a category that's barely been marketed yet
