Product Marketing Manager

Suger.io

$100K — $140K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of B2B SaaS or tech marketing experience, particularly in a startup setting.
  • Proven success in launching products and developing messaging for technical audiences.
  • Familiarity with LLMs/AI tools and automation platforms to enhance productivity.
  • Exceptional writing and storytelling capabilities for complex concepts.
  • Experience collaborating with sales teams and creating effective enablement resources.
  • Ability to navigate ambiguity and ownership in early-stage startup environments.
  • Knowledge of cloud marketplaces like AWS Marketplace or GCP Marketplace is advantageous.

Responsibilities

  • Own product positioning and messaging to distinguish Suger in the cloud marketplace.
  • Lead end-to-end product launches, including narrative creation and post-launch analysis.
  • Build sales enablement assets like pitch decks and case studies to support account success.
  • Conduct customer and market insights analysis through interviews and win/loss reviews.
  • Collaborate with Product on storytelling for roadmaps and support Sales with strategic deals.
  • Create engaging content for driving pipeline, including website copy and thought leadership pieces.
  • Support cloud partner co-marketing initiatives with stakeholders like AWS and Azure.

Benefits

  • Competitive compensation and equity plan.
  • Monthly stipends for lunch and commute.
  • Comprehensive health care including dental and vision.
  • Life insurance coverage.
  • Opportunity to work with experienced professionals from top tech companies.
  • Ownership of a critical aspect of the go-to-market strategy from the start.
Full Job Description
As our Product Marketing Manager, you'll be a foundational marketing hire, owning how Suger is positioned, packaged, and communicated to the market. You'll sit at the intersection of Product, Sales, and Customer Success - translating a technical, fast-evolving product into messaging that resonates with revenue leaders, cloud alliance teams, and RevOps buyers.

We work in a hybrid work model, with 4 days per week in the Downtown office.

In this role, you will

  • Own positioning and messaging across the Suger product suite, differentiating us in the cloud marketplace and cloud GTM category
  • Lead product launches end-to-end: narrative, launch plans, enablement, and post-launch measurement
  • Build sales enablement assets - pitch decks, battlecards, one-pagers, case studies - that help AEs and CSMs win and expand accounts
  • Develop customer and market insights through win/loss analysis, customer interviews, and competitive research
  • Partner with Product on roadmap storytelling and with Sales on deal support for strategic opportunities
  • Create content that drives pipeline: website copy, solution briefs, webinars, and thought leadership on cloud marketplace GTM
  • Support co-marketing initiatives with cloud partners (AWS, Azure, GCP)


We're seeking someone with experience including:

  • 3+ years of experience in B2B SaaS or tech marketing, with meaningful time spent in a fast-paced startup environment. (bonus: cloud infrastructure, marketplaces, RevOps, or fintech-adjacent products) Ambiguity doesn't scare you - it excites you as an opportunity to build.
  • Proven track record launching products and building messaging for technical buyers.
  • You are proficient with LLMs/AI assistants and automation platforms (e.g., Claude Code, n8n) to force-multiply your output.
  • Strong writing and storytelling skills - you can turn complex workflows into crisp, compelling narratives.
  • Experience partnering closely with sales teams and building enablement that actually gets used
  • Comfort with ambiguity and ownership - you've thrived at an early-stage startup or built a PMM function from limited resources
  • Familiarity with cloud marketplaces (AWS Marketplace, Azure Marketplace, GCP Marketplace) or cloud alliance ecosystems is a strong plus


Why You Join Us

  • Base Pay Range: $100,000 - 140,000 CAD
  • Competitive compensation and equity plan.
  • Monthly office stipends for lunch and commute-related benefits.
  • Extended health care, dental, vision, and life insurance.
  • Work alongside a top-notch team with experience at Google, Meta, Salesforce, Pave, Motive, and Square - building AI agent and AI infrastructure SaaS that powers revenue workflows.
  • Own a major pillar of our go-to-market strategy from day one - a foundational role with ownership over our market narrative as we scale toward Series B.


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