Product Marketing Manager, Specialist

Vanguard Group, Inc.

• $95K — $115K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of related work experience required.
  • Bachelor's degree in Marketing or equivalent experience needed.

Responsibilities

  • Lead and initiate product marketing programs and research projects.
  • Develop and implement product marketing plans, monitoring their effectiveness.
  • Align product marketing plans with overall departmental strategy.
  • Regularly communicate status and issues of marketing activities to stakeholders.
  • Build and maintain effective relationships with sales teams and business leaders.
  • Identify and manage risks associated with marketing activities proactively.
  • Educate the marketing team on product messaging and ensure consistency across all channels.

Benefits

  • No visa sponsorship offered for this position.
Full Job Description
Core Responsibilities

1. Independently initiates and / or leads product marketing programs, initiatives, promotions, or research projects.

2. Develops, implements, and monitors product marketing plans. Contributes expertise to major marketing deliverables, milestones, and required tasks.

3. Ensures product marketing plans are aligned with the overall department strategy. Assists with defining the appropriate success and effectiveness of marketing initiatives and drafts in-depth reviews. Monitors and analyzes product and marketplace trends, client needs, and competitive offerings across applicable markets.

4. Proactively communicates status and issues of marketing activity regularly to stakeholders, including sales professionals, business leaders, team members, and senior managers.

5. Builds and maintains effective relationships with various parties including sales professionals, business leads, product teams, and key decision makers. Proactively fosters communication between stakeholders.

6. Proactively identifies, manages, and mitigates risks on marketing activities.

7. Educates the marketing team on the features, benefits, and associated messaging for all products and ensures these are consistently applied across all channels.

8. Participates in special projects and performs other duties as assigned.

9. Supporting fixed income product and the fixed income enterprise operating priority.

Qualifications
  • Minimum five years related work experience.
  • Undergraduate degree in Marketing or equivalent experience required.

Special Factors

Sponsorship
Vanguard is not offering visa sponsorship for this position.

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