Product Marketing Manager (Security)

GTT Communications, Inc.

$90K — $130K *
US-Anywhere
+ 2 other locationsRemote
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in product marketing, management, or digital marketing, ideally in defense security
  • Proven history of successful product marketing strategy execution
  • Experience launching SaaS solutions
  • Expertise in translating technical details into user-friendly messaging
  • Strong organizational skills for maintaining marketing documentation and collateral
  • Ability to align product launches with cross-departmental communications
  • Metrics-driven mindset with exceptional analytical skills
  • Excellent communication and presentation abilities.

Responsibilities

  • Lead go-to-market product roadmap and launch execution for security portfolio
  • Develop and implement GTM strategies for product features and updates to boost engagement and adoption
  • Create compelling persona-based messaging frameworks in partnership with marketing teams
  • Collaborate with product leaders to refine offerings based on competitor analysis and customer feedback
  • Produce and manage marketing materials, including sales documentation and promotional content
  • Analyze product marketing data for actionable insights
  • Establish and measure GTM success metrics to optimize strategies for results.
  • Gain a deep understanding of client needs and competitive landscape to align product strategies with market demand.

Benefits

  • Flexible remote work with travel opportunities for meetings
  • Collaborative global culture focused on ownership and customer success
  • Emphasis on continuous learning and professional development
  • Innovative team environment that encourages collective impact
  • Strong accountability towards customer experiences and relationship-building.
Full Job Description

Shape how the market understands and adopts AI driven security solutions.

This is an opportunity to join a global marketing team and play a central role in how a growing security portfolio is positioned, launched, and scaled. You will bring products to life through clear messaging, strong go to market execution, and close partnership with teams across the business.

About the Role

We are looking for a Product Marketing Manager to join our growing Global Marketing Team. The GTT Product Marketing Manager is responsible for supporting the security portfolio with a focus on AI security through go-to-market strategy and execution with tailored messaging, packaging, and delivery to the market. You will work closely with GTT security leaders to improve awareness, knowledge and understanding both internally and externally of our solution portfolio that drives profitable revenue growth. Collaboration is crucial to your success, and you will support the product commercialization process and partner with cross-functional teams including Product, Sales, Marketing and at times the larger GTT organization. This is a core role at the heart of GTT’s growth and strategy. 

Key Responsibilities

  • Accountable for the go-to-market product roadmap, strategy, and execution of product launches for our security portfolio.
  • Lead the development and execution of GTM strategies pre and post launch for product features and updates for retention, acquisition, upsell and cross sell opportunities that drive engagement and adoption
  • Partner with our Audience and Vertical Marketing Manager to develop persona-based value proposition and messaging frameworks that will be leveraged both internally and externally for our security response portfolio to drive articulation positioning aligned to GTT’s KPIs.
  • Work closely with Product Leaders to identify needs and sharpen product offerings based on competitive landscape and feedback from customers
  • Partner with our Storyteller to create new and manage existing marketing and sales enablement materials (sales documentation, product videos, website copy, blog posts, data sheets and whitepapers)
  • Conduct product marketing data analysis by gathering and interpreting data and presenting it in a clear and actionable manner
  • Identify GTM success metrics and measure the results of your strategies and initiatives and continue to iterate to maximize results
  • Establish clear understanding of our client’s needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand.

What We're Looking For

Essential Experience

  • 3+ years of product marketing, product management, or digital marketing experience, preferably in the defense security market.
  • Proven track record of executing successful product marketing strategies that have impactful results.
  • Experience bringing SaaS based solutions to market.
  • Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users.
  • Ability to create, organize, and maintain documentation and enablement collateral.
  • Experience launching products or product features with cross departmental alignment, and tailoring communications to different audiences, both internally and externally.
  • Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment.
  • Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure.
  • Strong communication and presentation skills.

Nice to have

  • Experience working in the cyber security industry
  • Experience working with international teams
  • Bachelor’s degree in Marketing, Journalism, English, Communications, or a related field
  • Experience in Telecommunications, Technology, or complex B2B services environments

Hours/Travel/Shift:

Normal Office Hours. Remote with flexibility to travel as and when required for customer/team meetings.

Why Join GTT?

At GTT, you’ll join a global, collaborative culture built around ownership, customer focus and continuous learning.

  • Adaptive mindset: We meet change head-on to build the capabilities we need now. We take personal ownership of our professional development to keep pace with change and actively drive it.
  • Collective impact: We treat innovation as a team sport, working powerfully together to create extraordinary impact. We collaborate openly and with a shared purpose and amplify our unique human strengths to solve complex challenges that technology alone cannot. 
  • Customer ownership: We own our customers’ success, whether an internal stakeholder or an external client. We take full accountability, anticipate their needs and create smooth experiences to build trust with every touchpoint. In an automated world, personal ownership is GTT’s competitive edge. 

You’ll have the opportunity to make a visible impact, grow your career and help shape how GTT delivers value to enterprise customers worldwide.

#LI-RD1 #LI-Remote

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