We are seeking an experienced Senior Product Marketing Manager to develop and execute the go-to-market (GTM) strategy for Progress Federal Solutions, supporting our growing presence across the U.S. Federal and SLED (State, Local, and Education) sectors.
This role will define market positioning, messaging, and competitive differentiation for Progress's data, integration, and AI-driven solutions in the public sector, working cross-functionally with product management, sales, demand generation, and partner teams to drive pipeline growth and customer success.
The ideal candidate is a highly accountable self-starter who can independently drive GTM strategy, proactively align executive stakeholders, clearly communicate recommendations, and reliably deliver high-quality work products with minimal oversight.
In this role, you will:
- Develop and lead GTM strategy for Progress Federal and SLED markets-aligning with business objectives, sales priorities, and compliance requirements.
- Create compelling messaging and positioning that articulates how Progress solutions address federal and state government challenges in data modernization, AI enablement, and mission-critical decision support.
- Enable the field and partners with tailored value propositions, battlecards, and sales tools optimized for government buyers and procurement cycles.
- Collaborate with demand generation and campaigns teams to craft targeted programs, content, and events that resonate with federal decision-makers, systems integrators, and contractors.
- Conduct market and competitive analysis to identify trends, whitespace opportunities, and evolving requirements in the federal data and AI ecosystem.
- Act as product evangelist-presenting at events, webinars, and customer briefings to elevate Progress's visibility and thought leadership in the public sector.
- Partner with product management to influence roadmap decisions based on market feedback and customer needs within regulated environments.
- Establish and maintain alignment across executive stakeholders through structured communication, documented decisions, status reporting, and proactive management of priorities, dependencies, risks, and approvals.
- Independently manage multiple concurrent initiatives, ensuring deliverables are completed on schedule, risks are escalated early, and stakeholders remain informed of progress and changes.
Your background:
- 6-10 years of product marketing experience in B2B enterprise software or SaaS, ideally with data, analytics, or AI-driven platforms.
- 3-5 years of experience marketing to U.S. Federal and/or SLED markets, with understanding of federal procurement processes, compliance frameworks (FedRAMP, IL5, etc.), and key agency personas.
- Proven ability to develop and articulate GTM strategy, including market segmentation, positioning, messaging, buyer journeys, and sales enablement, while distinguishing strategic direction from campaign execution and marketing activities.
- Experience supporting sales and partner ecosystems across multi-stakeholder, long-cycle government opportunities.
- Willingness and ability to travel to industry events, customer meetings, and partner engagements; comfortable engaging directly with customers, prospects, and public sector stakeholders.
- Strong cross-functional collaboration, storytelling, and analytical skills.
- Exceptional written communication skills with demonstrated ability to create executive-ready presentations, strategy documents, stakeholder updates, and customer-facing content with minimal direction.
- Demonstrated track record of operating independently in fast-paced environments, exercising sound judgment, proactively resolving ambiguity, and driving work to completion without extensive oversight.
- Bachelor's degree in marketing, business, or related field (MBA a plus).
Additionally, it would be beneficial if you have:
- Background in data management, AI/ML, semantic intelligence, or enterprise integration technologies.
- Familiarity with federal data modernization initiatives, such as the Federal Data Strategy, AI Executive Order, and related modernization efforts.
- Success working in matrixed global organizations with both direct and channel GTM models.
Base Salary Range: $150,000 - $175,000
This position is also eligible to participate in our performance-based annual corporate bonus plan. Final base compensation is determined by a number of factors, including but not limited to job-related skills, education, demonstrable experience, and allowance for future and continued salary growth. We also offer a robust benefits package, with details below.
If this sounds like you and fits your experience and career goals, we'd be happy to chat. What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy: - Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
- Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
- Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
- Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.
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