The RoleWe have a product that engineers love, a rapidly growing customer base, and a compelling story that becomes challenging to maintain as both evolve. We need someone to tackle a significant portion of this challenge: positioning, crafting copy across all platforms, developing launch strategies, enabling sales, and creating supporting content.
You will collaborate with our Head of Product Marketing to ensure that our narrative remains clear and relevant as we progress. You'll also work closely with the Sales team to understand what resonates in deals and lead initiatives such as case studies, videos, and product updates.
Your writing will target ML engineers and technical buyers, so you'll need enough understanding to establish credibility with this audience, even if you aren't an engineer yourself. We're a product-led growth (PLG) company with an enterprise sales approach, so you'll navigate both environments effectively.
In this role you will:
- Partner with leadership on GTM strategy, messaging, and product launch strategy
- Develop positioning that lands with AI and ML Engineers, along with technical decision makers
- Own the narrative and copy across all of our surfaces (web, video, email, social, events) to ensure it communicates our value proposition and vibe clearly and consistently
- Optimize distribution across key channels (i.e. Twitter, LinkedIn, YouTube, etc)
- Partner with Sales to understand what's blocking deals and translate that into sharper messaging and better collateral
- Take the lead in driving content initiatives, specifically around case studies, video, product updates
Requirements- 5+ years of experience in product marketing within developer tools and/or AI.
- Strong understanding of the fundamentals of our space - you don't need to be an engineer, but you should be comfortable communicating technical concepts to engineers
- You get we're marketing to humans (and now their agents). And those people make purchasing decisions. So you're comfortable jumping between B2C/PLG and an enterprise sales motion
- Excellent writing, editing, and communication skills. You have good taste and take pride in doing great work, even on small details
- Excel at crafting positioning and messaging that resonates with practitioner and technical buyers alike
- Have a track record of successful product launches that drove measurable business impact
- Ability to work in-person in a fast-paced, high-growth startup environment
