Microsoft

Product Marketing Manager

Microsoft • $86K — $169K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Master's or Bachelor's Degree in Marketing, Computer Science, or Business with relevant experience in business
  • 1+ to 3+ years of relevant business marketing experience depending on degree held
  • Proven ability to improve customer engagement and retention strategies
  • Experience collaborating across cross-functional teams including marketing, product, and engineering
  • Strong analytical skills and comfort with data analysis to inform marketing strategies

Responsibilities

  • Own strategy and roadmap for subscription upgrades across third-party channels
  • Collaborate with product and engineering teams to optimize upgrade experiences
  • Identify customer needs to improve discoverability of subscription options
  • Design and implement an experimentation roadmap for various customer touchpoints
  • Develop targeted retention strategies to enhance renewal outcomes
  • Present strategy and performance insights to senior leadership
  • Monitor and report on progress against business goals regarding upgrades and revenue

Benefits

  • Comprehensive health benefits and wellness programs
  • 401(k) plan with company match
  • Generous paid time off and holiday schedule
  • Opportunities for professional development and career advancement
  • Flexible working arrangements and a supportive work environment
Full Job Description
Overview

The Microsoft 365 Consumer Marketing Subscriber Engagement and Retention team plays an influential role in evolving the product and driving growth for Microsoft's consumer subscription businesses by nurturing, retaining, and growing the subscriber base. We are looking for a Product Marketing Manager to improve upgrade and retention experiences for Microsoft 365 subscriptions purchased through third-party channels. You will help customers find the plan that best meets their needs and stay engaged throughout the subscription lifecycle. You will shape and execute strategies that make it easier for customers to upgrade or change plans across partner platforms and Microsoft 365 experiences. You will also identify meaningful moments in the customer journey where an upgrade can provide additional value and improve renewal outcomes across third-party channels. This high-impact role combines customer insight, creative problem-solving, and analytical rigor. You will partner across marketing, product, engineering, research, finance, and external platforms to develop and scale programs that improve customer value, retention, and revenue.

Responsibilities
  • Own the strategy and roadmap for subscription upgrades and plan changes across third-party channels.
  • Partner with product, engineering, and platform teams to launch and optimize customer upgrade experiences across app stores and other third-party channels.
  • Expand upgrade opportunities across Microsoft 365 experiences by connecting relevant customer needs with clear subscription value.Identify high-intent moments across the subscriber journey and improve how customers discover and evaluate upgrade options.
  • Design, run, and scale an experimentation roadmap across entry points, offers, notifications, and funnel design; establish the measurement frameworks needed to judge results and scale winning experiences across platforms and markets.
  • Improve renewal outcomes for subscribers acquired through third-party channels by identifying friction and developing targeted retention strategies.Build the business case for future lifecycle, upgrade, and monetization investment in third-party channels, using funnel, cohort, and renewal analysis to size and prioritize opportunities.
  • Propose and align on OKRs, revenue targets, and growth forecasts with partner teams, then drive execution against those goals through clear short and long-term investment recommendations.Present strategy, experiment results, and performance insights to senior leaders in business reviews, translating complex data into clear narratives that inform decisions.
  • Track and communicate progress against key results and broader business goals, serving as the go-to resource for stakeholders who need to understand upgrade, renewal, and revenue performance drivers in these channels.


Qualifications
Required/minimum qualifications:

  • Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business
    • OR equivalent experience.

Additional or preferred qualifications:

  • Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business
    • OR Bachelor's Degree in in Marketing, Computer Science, Business or related field AND 5+ years experience in business
    • OR equivalent experience.


Product Marketing IC3 - The typical base pay range for this role across the U.S. is USD $86,100 - $169,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $113,300 - $187,400 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

Microsoft Careers

Join Microsoft today and be part of a company that values innovation, leadership, and diversity in its workforce. As a global leader in technology and digital transformation, Microsoft offers unparalleled job opportunities that propel your career to new heights.

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Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ

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