POSITION OVERVIEW:The Product Marketing Manager builds and manages the Nespresso USA B2B product portfolio (machines, accessories and coffee) to elevate the brand, drive business growth, and deliver value to our consumers. This role plays a critical role in translating customer and channel insights into tangible actions from innovation, pricing and go-to-market strategies. Additionally, this role will support the HQ team with the development and commercialization of future innovation.
This is a hybrid based role (2 days onsite at Nespresso USA's NYC Manhattan Herald Square office) and the rest remotely from home.
KEY RESPONSIBILITIES:- Manages the creation and implementation of comprehensive product launch plans (distribution, pricing, communications, etc...) that drive the long-term success and growth of the B2B portfolio.
- Lead cross-functional collaboration across marketing (messaging and campaign deployment), Supply Chain (forecasting and distribution) and commercial teams (merchandising, end-to-end customer experience) to drive product launches.
- Represents Marketing in monthly and annual business planning meetings that shape portfolio priorities and launch timelines.
- Manages the annual launch calendar and leads the product launch strategy. This includes the overseeing the end-to-end launch process, product messaging, measuring defined metrics and benchmarking performance (internal and external).
- Ensures execution of plans; define and monitor product performance and continuously improve product positioning, content and channels.
- Serves as the primary liaison between US Market and the Global Innovation team. Translates local market needs, category trends and competitive landscape into clear recommendations for the global roadmap to drive US relevance and success.
- Identify, size and prioritize whitespace opportunities for the US B2B business using customer-driven insights. Conduct market research to validate recommendations and sharpen positioning.
- Defines winning go-to-market fundamentals for innovation launches in alignment with US strategic priorities, including value proposition, key differentiation, positioning and launch approach.
- Builds forecasts for new items by leveraging local market signals, customer inputs, and trend data to pressure-test assumptions and support launch planning.
- Manages the B2B Product portfolio strategy and positioning across machines, coffee and accessories. Ensures alignment with brand objectives, customer needs and evolving market expectations.
- Leads pricing strategy and architecture for B2B portfolio including price ladders, margin targets and promo guardrails to drive profitable growth.
- Drives portfolio and SKU optimization through continuous review and rationalization decisions grounded in performance and strategic roles.
- Leads US commercialization strategy for launches, defining value proposition, differentiation, positioning, naming architecture, and readiness milestones (including claims and merchandising/packaging requirements where applicable).
- Partners with Global Product marketing teams to ensure US market insights are considered and addressed in portfolio design.
- Collaborates with sales team to shape the channel and distribution strategy in the market.
- Manage an annual budget for the all relevant projects/initiatives.
EXPERIENCE AND EDUCATION REQUIREMENTS:- Bachelor's Degree is strongly preferred with a focus in Engineering, Marketing, Business, or related fields.
- At least 5 years of Brand Management or Marketing experience required.
- 3+ years experience in business analysis preferred.
- Self-starter and ability to work by themselves.
- Ability to rally a cross-functional team behind a common objective.
- Ability to distill complex ideas into presentation for senior management.
- Experience managing complex platforms/operations/processes preferred.
- Travel required (10%).
The approximate pay range for this position is $155,000 to $175,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com).
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