Motive

Product Marketing Manager - Fleet Management and Equipment Monitoring

Motive$97K — $154K *
US-AnywhereRemote in United States
Transportation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in product marketing or B2B marketing, ideally in tech or SaaS.
  • Strong ability to simplify technical concepts for customers.
  • Excellent detail orientation and organizational skills, managing multiple tight deadlines effectively.
  • Comfortable navigating ambiguity and creating structured processes in dynamic environments.
  • Proficient project management skills with emphasis on cross-team collaboration and communication.
  • Experience in conducting research and performing competitive and market analysis.

Responsibilities

  • Support all aspects of product launches, from planning to execution.
  • Conduct customer research and analyze post-launch metrics for improvement.
  • Create marketing collateral focused on safety, including presentations and customer stories.
  • Track competitive intelligence for safety and telematics markets and guide product and sales strategies.
  • Develop demo materials to effectively showcase product features and benefits.
  • Collaborate with product managers and marketing teams to ensure coordinated efforts and communication.

Benefits

  • Health, pharmacy, optical, and dental care benefits.
  • Paid time off and sick leave.
  • Short-term and long-term disability coverage.
  • Life insurance offerings.
  • 401k contributions with eligibility requirements.
Full Job Description
About the Role:As the Product Marketing Manager for Fleet Management and Equipment Monitoring at Motive, you will help bring new features to market, build competitive insights, and equip Sales with tools that clearly communicate Motive's value in tracking, utilization, and operational efficiency. This role works closely with product management, sales, enablement, creative, and other cross-functional partners to drive awareness, adoption, and customer value.

What You'll Do:
  • Support end-to-end product launches, including GTM planning, messaging updates, training materials, and ongoing readiness.
  • Conduct customer research and track post-launch KPIs to understand feature performance, refine messaging, and identify opportunities for improvement.
  • Develop safety marketing assets such as slides, one-pagers, demo flows, customer stories, and feature deep dives.
  • Maintain competitive intelligence for key safety and telematics competitors, translating insights into clear guidance for Sales, Product, and leadership.
  • Contribute to demo tours by building talk tracks, demos, and supporting materials that showcase Motive's safety capabilities.
  • Partner with Product Managers, Sales Enablement, and marketing teams to align on priorities, inform roadmap discussions, and ensure GTM execution is coordinated across teams.

What We're Looking For:
  • 4+ years of experience in product marketing or B2B marketing, preferably within tech or SaaS, with a strong ability to translate technical concepts into simple customer benefits.
  • Excellent attention to detail, strong organization, and the ability to manage multiple projects with tight deadlines.
  • Comfort working through ambiguity and creating structure in fast-moving environments.
  • Strong project management skills, including cross-functional coordination and clear communication.
  • Ability to conduct research, synthesize insights, and support competitive and market analysis.
  • Clear, concise communicator with strong storytelling and presentation skills.


Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.

The compensation range for this position will depend on where you reside. Motive uses three geographic zones to determine pay range. For this role, the compensation ranges are:

San Francisco, California

$112,000-$154,000 USD

U.S. metropolitan areas: Los Angeles, San Diego, New York City Area, Seattle, Washington D.C.

$97,000-$134,000 USD

Other locations in the United States

$98,000-$134,000 USD

All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.

About Motive

Motive is a software company that provides cloud-based solutions for the automotive industry. The company's products include customer relationship management (CRM) software, sales and service applications, and data analytics tools. Motive was founded in 2003 and is headquartered in Emeryville, California. The company has a strong focus on innovation and has received numerous awards for its products and services. Motive has a small team of around 200 employees and is privately held.
Learn more about Motive
Size
200 employees
Industry

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