Introduction to the Team:

Travel Partnerships and Advertising helps partners from hotels to airlines to destinations deliver excellent traveler experiences, driving growth for both themselves and the EG marketplace. This is an exciting opportunity to join the Marketing division within Travel Partnerships and Advertising, specifically supporting the Expedia Group Advertising business.

Why this role exists:

Expedia Group Advertising is a fast-growing media business powered by rich first-party traveler data, a broad portfolio of onsite and offsite ad solutions, and deep partnerships with brands around the world. Within that, we are elevating measurement and reporting so advertisers can understand the full impact of their campaigns across the traveler journey and make smarter investment decisions. We're seeking a seasoned Product Marketing Manager to lead product marketing for our measurement and reporting solutions, translating complex measurement capabilities into compelling narratives and GTM plans that drive adoption and revenue.

What you'll do:

Product & value proposition strategy

• Lead product marketing for a portfolio of measurement and reporting tools and capabilities, ranging from data clean rooms to audience intent signals
• Develop a deep understanding of our advertisers and partner closely with product and analytics teams to influence the roadmap based on advertiser needs and market trends
• Define clear problem statements, value propositions, and success metrics for new and existing measurement features

Positioning, messaging & narrative development

• Create crisp positioning and messaging that differentiates Expedia Group Advertising's measurement solutions from others in the market
• Translate complex metrics and methodologies into advertiser-friendly narratives, visuals, and proof points
• Craft a clear and compelling story for how advertisers can measure success across our full-funnel portfolio of solutions

GTM excellence

• Own GTM strategy and execution for launches and enhancements, including tiering, positioning, packaging, and cross-functional readiness
• Build and maintain omnichannel assets that cross-functional teams like Field Enablement and Partner Marketing can customize for specific use cases
• Collaborate with Partner Marketing, Public Relations, and Commercial teams to weave measurement messaging into broader programs, events, and campaigns

Experience and qualifications:

• 5-8+ years in product marketing in B2B, ad tech, or data environments
• Demonstrated experience launching and scaling complex, technical products or features
• Deep understanding of advertiser goals, campaign optimization, measurement frameworks (CTR, ROAS, CPC, etc.) and the value exchange between publishers and advertisers
• Proven ability to drive end-to-end GTM motions across large, cross-functional working groups
• Strong written and verbal communication skills, with experience crafting messaging and making presentations to senior stakeholders
• Comfortable making decisions and driving progress, even in ambiguous environments
• Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures

The total cash range for this position in Chicago is $104,000.00 to $145,500.00. Employees in this role have the potential to increase their pay up to $166,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Austin is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.