Senior Product Marketing Manager, EnterpriseAdyen is looking for a market-oriented, proactive and commercially minded Senior Product Marketing Manager. You will be part of a dynamic team that doesn't limit itself to marketing products. The Adyen Product Marketing team's primary role is to empower the regional commercial & marketing teams to execute revenue growth initiatives in line with the commercial strategy. This is a global role, where you will report to the Product Marketing Lead for one of our business units.
In this role you will be working in a multidisciplinary team (3-5 people) composed of Product Marketing Managers working together to support our 20+ local markets around the world.
Together you will be articulating and packaging our unique value to our SaaS target market verticals. You will be responsible for driving well-executed product launches, go-to-market playbooks and sales enablement that effectively promotes our solutions, drives demand and ultimately contributes to revenue growth.
The ideal candidate has extensive experience in a B2B product or customer marketing role in the Payments, Banking or Financial Services industries with a track record of delivering revenue driving go-to-market programs in collaboration with local and global senior stakeholders. You motivate yourself and others to deliver results, with minimal supervision.
What You'll Do:- Go-to-Market playbooks: Equip the commercial teams with ready to localize playbooks and campaigns for different target markets.
- Product launches: Lead strategic product launch programs from start to finish, driving progress through effectively coordinating different workstreams and stakeholder groups
- Customer Insight: Act as the voice of our customers by leveraging market research, competitive analysis, and local insights to inform product positioning and identify growth opportunities.
- Create compelling content: Develop a wide range of marketing materials, including website copy, blog posts, case studies, white papers, presentations, and sales enablement tools.
- Enable sales and partner teams: Develop and deliver training, tools, and resources to equip them with the knowledge and materials needed to effectively sell and promote Adyen's products.
- Cross-Functional Collaboration: Work closely with global and regional teams across Product, Marketing, and Sales to ensure alignment and consistency in messaging and execution.
Who You Are: - 6+ years of experience in B2B product/customer marketing within the fintech, payments, banking, or financial services sectors.
- Passionate about continuously testing and learning new approaches, identifying winning strategies, and scaling them effectively.
- A proven track record of success in a fast-paced company within a changing market, demonstrating adaptability and the ability to overcome challenges.
- A customer-focused problem solver with excellent research and analytical skills, possessing a deep understanding of customer needs, challenges, and desired outcomes.
- Strategic, commercial, and creative thinker who understands the product, thinks commercially, and brings innovative marketing ideas to life cohesively.
- Proven track record of managing and executing global projects with measurable results.
- Excellent communication skills, with the ability to simplify complex technical concepts for various audiences.
- Self-motivated with a hands-on approach and the ability to meet deadlines.
- Fluent in English, both written and spoken.
The annual base salary range for this role is $145,000 - $195,000; to learn more about our compensation philosophy, please click here.
This is a hybrid role based out of our New York office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.
