About the RoleWe are seeking a Product Marketing Manager to support domain-level narrative and go-to-market (GTM) execution within our broader portfolio. This role focuses on developing clear, credible messaging, supporting GTM prioritization, and translating complex technology and science into customer-facing value stories.
You will work closely with Product, Sales, Brand, and Marketing teams to help ensure domain launches and campaigns are well-positioned, execution-ready, and aligned to overall portfolio strategy and messaging standards.
This role is well-suited for a strong hands-on product marketer who enjoys working in technical environments and bringing clarity, structure, and consistency to go-to-market efforts.
Job DutiesDevelop domain messaging and narrative- Create and maintain messaging and positioning for assigned domains and solutions
- Apply established message hierarchies and portfolio "anchors" to ensure consistency
- Support refinement of value propositions and differentiation using customer and market insights
Support GTM prioritization and governance- Participate in GTM tiering discussions and help document decisions and outcomes
- Support readiness gates by ensuring required messaging, proof, and enablement inputs are delivered
- Maintain clear GTM documentation to support alignment across teams
Execute domain go-to-market plans- Author domain GTM briefs outlining target audiences, messaging, proof points, plays, and success metrics
- Partner with Brand, Demand/ABM, and Growth teams to support campaigns and GTM programs
- Help ensure consistent execution of GTM plans across channels
Translate technology and science into customer value- Translate technical, digital, and scientific capabilities into clear, customer-friendly messaging
- Support development of proof assets such as case studies, use cases, and outcome stories
- Ensure claims are accurate, credible, and usable by Sales teams
Support sales enablement- Create and update sales enablement assets including presentations, one-pagers, talk tracks, FAQs, and battlecards
- Incorporate feedback from Sales to improve messaging and usability over time
What Success Looks Like- Clear, actionable domain GTM briefs that are actively used by marketing and sales teams
- Launches and campaigns that meet defined readiness expectations
- Consistent messaging and claims across assigned domains
- Increased Sales confidence and message adoption
QualificationsPreferred Background- 8-10 years of experience in Product Marketing, Solutions Marketing, or Go-To-Market roles
- Experience working with enterprise or B2B technology products
- Digital technology experience preferred
- Oil & gas, energy, industrial, or adjacent technical industry experience preferred
- Exposure to or experience supporting Account-Based Marketing (ABM) initiatives
- Comfortable working in cross-functional, matrixed environments
Core Skills & Competencies- Solid understanding of positioning and messaging frameworks
- Strong writing and storytelling skills
- Ability to simplify complex technical concepts for customer audiences
- Organized, detail-oriented, and comfortable working with GTM processes and governance
- Strong collaboration and communication skills
Candidates having qualifications that exceed the minimum job requirements will receive consideration for higher level roles given (1) their experience, (2) additional job requirements, and/or (3) business needs. Depending on education, experience, and skill level, a variety of job opportunities might be available including Senior Product Marketing.
Why Join UsYou'll contribute directly to how advanced digital and technology solutions are brought to market-working on meaningful, technically complex products while building strong product marketing fundamentals. This role offers exposure across functions, ownership of real GTM work, and a clear growth path within the Product Marketing organization.
World Class Benefits:At Halliburton, we're committed to providing you and your family with a comprehensive and affordable benefits package - which means we offer support for your physical, emotional, financial and parental needs, both now and in the future. When you join our team, you'll have access to a wide range of resources designed to help you thrive at work and at home. By clicking here, you can review a summary of the benefits available once you join.
Location3000 N Sam Houston Pkwy E, Houston, Texas, 77032, United States
Job DetailsRequisition Number: 206345
Experience Level: Experienced Hire
Job Family: Sales & Marketing
Product Service Line: Landmark Software & Services
Full Time / Part Time: Full Time
Additional Locations for this position: Compensation InformationCompensation is competitive and commensurate with experience.
