Who We're Looking For:The
Product Marketing Manager will support the strategic and tactical execution of the overactive bladder imaging and diagnostics. They will assist in managing day-to-day marketing activities, supporting global sales efforts, expanding the portfolio for future international expansion including by not limited to Portascan™, and diligence on new imaging technologies or therapies to support the business unit. This includes collaborating with cross-functional teams on product development, clinical support, commercial strategy, and regulatory planning to ensure long-term success and alignment with corporate objectives.
About the Role:- Partner with senior leadership and product management to develop and execute global marketing strategies that drive awareness, adoption, and revenue growth for the OAB imaging portfolio.
- Lead global marketing execution, including sales enablement tools, product training, digital campaigns, conferences, and compliant messaging aligned with regulatory and legal standards.
- Support cross-functional collaboration (Regulatory, Clinical, Quality, and Sales) for OUS expansion, launch readiness, and go-to-market planning for new products, features, or regions.
- Conduct competitive analysis, customer segmentation, and market research to inform positioning, strategy, and continuous product improvement.
- Engage with the sales team and key opinion leaders to gather customer insights, address field needs, and monitor performance metrics.
Minimum Qualifications:- Bachelor's degree in marketing, business, biomedical engineering, or related field.
- 2+ years of experience in product marketing, preferably in medical devices, imaging-based technologies or healthcare.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent written and verbal communication skills.
- Experience working cross-functionally across marketing, sales, R&D, and clinical teams.
- Ability to manage multiple projects with attention to detail and deadlines.
- Collaborative, proactive mindset and a passion for improving patient outcomes.
- Willingness to travel (~25%) for customer meetings, conferences, and field support that may include global trips depending on business needs and criticality.
- Paid time off and paid volunteer time
- Medical, Dental, Vision and Flexible Spending Account
- Health Savings Account with Company Funded Contributions
- 401k Retirement Plan with Company Match
- Parental Leave and Adoption Services
- Health and Wellness Programs and Events
- Awarded 2024 Cigna Healthy Workforce Designation Gold Level
