Product Marketing Manager

Cint

$100K — $120K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of Product Marketing experience in a SaaS environment.
  • Proven track record of building internal relationships across functions.
  • Self-motivated and capable of working independently.
  • Strong analytical and problem-solving prowess.
  • Excellent collaboration skills with teams and third parties.
  • Ability to multitask in a fast-paced setting.
  • Passionate about customer satisfaction and advocacy.

Responsibilities

  • Own G2M planning from concept to launch for a new business line.
  • Collaborate with Product and Commercial teams to identify opportunities and define features.
  • Conduct market research and competitive analysis to drive positioning.
  • Synthesize customer insights to enhance market intelligence support.
  • Work with marketing teams to translate value propositions into effective messaging.
  • Support G2M planning for new products and features, including self-service options.

Benefits

  • Medical, Dental, and Vision insurance options available.
  • 401K with company matching offered.
  • Unlimited PTO and sick days provided.
  • Flexible Remote Work environment.
  • Paid maternity and paternity leave included.
Full Job Description
Job Description

The ideal candidate will possess a combination of product marketing, creativity, analytical thinking, problem-solving, and communication skills. This role will primarily support the senior team, focusing on critical business initiatives for the buyers and suppliers of our programmatic sample platform, with a specific focus on the demand side of our marketplace. This PMM will also serve as the lead on our Data Solutions business line. The role will work closely with Product, Sales, Customer Success, Project Success, Marketing, and other departments.

Responsibilities
  • Own the Go to Market planning, launch, and execution for an emerging business line from idea through launch. Support product marketing activities across core business lines as needed.
  • Support cross-functional partnership with Product and Commercial teams to identify market opportunities, define new features and products, validate with clients, and contribute to value propositions and market positioning.
  • Assist in conducting competitive, market, and customer research to uncover key customer and competitive insights that drive positioning. Help package findings into resources like market trends presentations, internal battle cards, and win/loss reports.
  • Contribute to synthesizing market intelligence & customer insights and support the team in being the expert on our customers and the broader market research and advertising industries.
  • Partner with the broader marketing team to translate value propositions, positioning, and messaging to inform marketing and sales initiatives, including content creation and sales collateral.
  • Support the overall Go to Market planning and execution for new products and features (specifically those related to self-service UI, services, APIs, and synthetic data) from idea through launch.


Qualifications

Requirements
  1. Minimum of 3 years experience in Product Marketing, preferably within a SaaS company.
  2. A proven ability to work cross-functionally and develop strong internal relationships.
  3. Highly motivated with an entrepreneurial spirit and ability to work independently.
  4. Strong analytical and problem-solving skills.
  5. Excellent collaboration skills to interact with cross-functional teams and third parties.
  6. Ability to operate in a fast-paced environment, managing multiple projects simultaneously.
  7. Passion for delighting and advocating for customers.


Additional Information

The anticipated annualised base pay range for this role is $100,000 to $120,000 with the potential for annual on target bonus of up to 10%. In addition, this position is also eligible for the following benefits:
  • Medical, Dental, and Vision insurance options to suit you and your family's needs
  • 401K with company matching
  • PTO, unlimited sick days
  • Remote Work
  • Paid maternity and paternity leave


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