DescriptionWe are looking for an experienced
Product Marketing Manager to join our growing team. In this role, you will work cross-functionally with product, sales, and marketing teams to guide go-to-market (GTM) execution for UVeye's vertical and product marketing strategies, including sales enablement/marketing content, integrated digital marketing campaigns, and thought leadership. This role will help create buyer journey mapping, product differentiation strategy, and own product launches, and, in collaboration with the communications and demand generation teams, translate these into content, sales toolkits, and integrated marketing campaigns. This role reports to the VP of Marketing.
A day in the life and how you'll make an impact:- Develop a deep understanding of our product(s), how they function, and how the solutions deliver value to customers and buying personas
- Conduct market research to understand customer needs, market trends, and competitive landscape
- Collaborate with business leaders and key stakeholders to successfully launch new products
- Collaborate cross-functionally with product management, sales, and other teams to develop compelling product positioning, messaging, and supporting resources that resonate with the target audience
- Research, build, and launch customer-driven positioning and messaging for current and future products, features, and integrations
- Initiate program briefs that support our lead gen, content, and social media efforts with value propositions and messaging that resonates with our target audience(s)
- Own the creation of new marketing materials from start to finish (strategize, create, publish, and measure) including:
- Interviewing customers and writing case studies
- Building sales enablement materials to supercharge the sales teams
- Hosting and presenting product webinars
- Creating videos that educate leads about our product and company
- Maintaining and updating the product sections on the UVeye website
- Develop and execute go-to-market plans, including messaging, positioning, and launch strategies for our products and integrations
- Plan and execute product launches, including coordinating with internal teams and external partners
- Customer and market research to strengthen our personas, product hypotheses, and sales motions
- Key metrics and performance indicators to measure the effectiveness of product marketing initiatives and optimize campaigns for maximum impact
Requirements- 3+ years of product marketing experience within the B2B software or SaaS industry
- Experience with writing new whitepapers, collateral, eBooks, datasheets, etc. in support of sales, CX, and demand generations teams
- Proven Product Marketing expertise, including positioning, messaging, curating ideal customer profile insights, launch strategy, and execution
- Strong copywriting skills with the ability to craft compelling narratives and messaging tailored to different audiences.
- Proficiency in developing a wide range of sales collateral and content, including: presentations, datasheets, case studies, landing pages and multimedia assets
- Passion for storytelling and strong content creation with the ability to educate and inspire GTM teams
- Exceptional communication, presentation, and writing skills, with proven ability to simplify and articulate product and service offerings to diverse audiences
- Experience with qualitative and quantitative research methods with highly developed skills in translating customer insights into compelling messages
- Proactive self-starter with demonstrated ability to work cross-functionally, influence others, and manage multiple stakeholders and projects in a dynamic environment
Ideally, we're looking for: - Experience in the automotive industry and familiarity with vehicle inspection technologies
- Proficiency in social media content creation and video production
- Familiarity with design tools such as Adobe Creative Suite or Sketch.
Benefits we offer:- Competitive Medical, Dental, Vision.
- Company 401k Match.
- 20 PTO days, Company paid holidays.
- Career growth as we scale across the US.
Compensation:UVeye provides salary ranges that comply with the New Jersey State Law on salary transparency in job advertisements. Actual salaries depend on a variety of factors, including experience, qualifications, skills, location, education, and operational needs. The salary range or contractual rate listed does not include bonuses/incentives or other forms of compensation or benefits. The annual base salary range for this position is $115,000 - $140,000. In addition, this position is also eligible for a Bonus.
