Product Marketing ManagerAbout the RoleCAI Software is seeking a strategic and results-driven Product Marketing Manager to drive awareness, adoption, and revenue growth for our industry-leading Print Productivity Suites and workflow automation solutions. This role is critical in ensuring that our leading print productivity and management software solutions, are effectively positioned in the market.
As part of the product marketing team, you will develop compelling product messaging, execute go-to-market strategies, and support sales enablement efforts to ensure our solutions help customers automate workflows, reduce waste, and improve profitability in the print industry.
You will collaborate closely with product management, sales, and customer success to translate technical capabilities into clear, value-driven marketing initiatives. Your expertise will help differentiate Print ePS's modular and scalable solutions from competitors and drive demand among commercial, packaging, and specialty print businesses.
What You'll Do- Go-to-Market Strategy - Develop and execute product positioning, messaging, and launch strategies for CAI Software - Graphic Communications' Productivity Suites and integrated workflow solutions.
- Sales Enablement - Create battle cards, presentations, and training materials to equip the sales team with compelling narratives about our solutions' benefits.
- Market Research - Analyze customer needs, competitive trends, and industry insights to refine marketing strategies.
- Content Development - Develop thought leadership content, including whitepapers, blogs, case studies, and demo videos, that highlight how Graphic Communications solutions optimize print operations.
- Demand Generation - Collaborate with the marketing team to drive lead generation for core MIS platforms and productivity solutions.
- Customer Journey Optimization - Align marketing efforts with the print buyer's journey, ensuring Graphic Communications messaging is effective from awareness to conversion.
- Cross-Functional Collaboration - Work closely with product management, sales, and the channel team to align marketing initiatives with business goals.
- Channel Partner Marketing Support - Develop co-marketing initiatives, promotional materials, and enablement programs to help channel partners successfully market and sell Graphic Communications.
- Performance Tracking - Measure and analyze campaign effectiveness, making data-driven recommendations for continuous improvement.
What We're Looking For- 4+ years of experience in B2B product marketing, SaaS, or print industry technology
- Bachelor's degree in marketing, Business, Communications, or equivalent work experience
- Knowledge of Print MIS, web-to-print, workflow automation, and AI-driven technology and productivity tools a bonus
- Strong storytelling skills with the ability to translate complex solutions into customer benefits
- Experience with CRM and marketing automation tools such as Salesforce, HubSpot, and Google Analytics
- Excellent written and verbal communication skills
- Self-starter with a results-oriented mindset and ability to manage multiple projects in a fast-paced environment
- Remote role with minimal travel as required
Why Join UsYou'll have the opportunity to drive some of the most critical transformation initiatives in our company's history. This is a highly visible role working directly with senior leadership to shape the future operating model of CAI. You'll bring clarity, discipline, and execution focus to complex cross-functional programs while gaining exposure across every function of the business.
