Product Marketing Manager

Blacksmith Software Inc

• $120K — $150K *
New York, NY 10025In-Person
Consumer Technology
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-7 years of experience in product marketing or related field.
  • Proven ability to communicate complex technical concepts effectively.
  • Experience in leading end-to-end product launches.
  • Strong collaboration skills with cross-functional teams.
  • Exceptional writing skills, particularly for technical audiences.
  • Understanding of the developer mindset.

Responsibilities

  • Translate technical details into clear customer value messages.
  • Lead all aspects of product launches, ensuring aligned messaging.
  • Define and implement measurable launch strategies.
  • Develop sales enablement materials that drive conversion.
  • Translate customer issues into engaging narratives and content.

Benefits

  • Medical, Vision, and Dental insurance.
  • Unlimited Paid Time Off (PTO).
  • Competitive base salary plus equity.
  • Annual company offsite for team building.
  • 12 weeks of fully paid parental leave in the US.
Full Job Description
What you'll own
  • Product Positioning & Messaging
    • Translate technical depth into customer value and make complex infrastructure sound simple and compelling.
    • Partner closely with product and sales to ensure launches, demos, and decks speak the customer's language.
  • Launches & GTM
    • Lead product launches end-to-end, which includes messaging, landing pages, emails, and sales enablement.
    • Define launch tiers and ensure every release has a crisp narrative and measurable impact.
    • Collaborate with engineering and founders on demos, blog posts, and social amplification.
  • Sales Enablement & Collateral
    • Create collateral that converts, like case studies, one-pagers, decks, and battlecards.
    • Build a central source of truth for customer references and success stories.
    • Support the sales team with concise talk tracks, objection handling, and value messaging.
  • Content & Thought Leadership
    • Translate customer problems into stories that resonate.
    • Write blog posts, guides, and docs that educate rather than sell, especially content that speaks to developers.
    • Partner with design and brand on visual storytelling that raises our aesthetic bar.
What we value
  • Clarity: You can make a deeply technical concept understandable without dumbing it down.
  • Taste: You care about quality, all the way from slide design to headline phrasing.
  • Curiosity: You ask good questions and listen deeply to customers.
  • Bias to action: You ship fast, iterate, and learn.
  • Collaboration: You work fluidly with founders, engineers, and designers.
  • Technical empathy: You don't need to code, but you understand how developers think.


Compensation and benefits
  • Medical, Vision, and Dental insurance.
  • Competitive base + equity.
  • Unlimited PTO.
  • Annual offsite.
  • Early-exercise stock options
  • 12 weeks fully paid parental leave (US)
* Ladders Estimates

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