Wix

Product Marketing Manager - Base44

Wix$145K — $165K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years of experience in product marketing within a B2B context
  • Proven ability to create high-quality marketing assets such as website copy and sales decks
  • Experience with AI tools and no-code platforms for marketing
  • Strong analytical skills for data-driven decision-making
  • Proficient in using HubSpot for campaign management
  • Skilled in conducting customer interviews and synthesizing insights
  • Excellent written communication skills with an ownership mindset

Responsibilities

  • Maintain a suite of diverse B2B marketing collateral
  • Craft clear and differentiated product positioning and messaging
  • Conduct customer interviews and market research for actionable insights
  • Manage and optimize marketing performance metrics through data dashboards
  • Utilize AI tools to create content and manage marketing workflows
  • Drive independent execution of marketing campaigns

Benefits

  • Competitive medical, dental, and vision insurance
  • Retirement savings plan
  • Wellness benefits
  • Subsidized lunch options
  • Company RSUs as part of the compensation package
Full Job Description
Job Description

As a Product Marketing Manager at Base44, you'll take ownership of crafting and delivering impactful marketing strategies that resonate with B2B audiences. You'll drive positioning, messaging, and the creation of top-notch marketing assets while leveraging customer insights and cutting-edge AI tools to inform your decisions.

In your day-to-day, you will:
  • Own and maintain a suite of B2B marketing collateral, including website pages, product demos, one-pagers, case studies, battle cards, email sequences, and sales decks
  • Develop clear and differentiated positioning and messaging for Base44's product lines, translating technical capabilities into compelling customer-facing language
  • Conduct customer interviews, win/loss analyses, and market research, turning insights into actionable strategies and sharpening go-to-market approaches
  • Manage marketing performance metrics, using data dashboards to optimize strategies and eliminate ineffective efforts
  • Work as a full-stack marketer, utilizing AI tools and no-code platforms to create content, automate workflows, and execute campaigns independently
  • Additional benefits and compensation information can be found on our [Locations page](https://careers.wix.com/location/new-york).


Qualifications
  • 5-8 years of experience, including 3-4 years in product marketing in a B2B environment
  • Hands-on experience creating high-quality B2B marketing assets, including website copy, demo scripts, and sales decks
  • Fluent in using AI tools and no-code platforms to streamline workflows and enhance marketing efforts
  • Proficient in data analysis, with the ability to pull and interpret data to inform decisions
  • Strong working knowledge of HubSpot for managing campaigns, tracking pipeline impact, and connecting marketing efforts to revenue outcomes
  • Skilled in conducting customer interviews and synthesizing insights into actionable strategies
  • Ownership mindset with strong written communication skills and a bias toward output
  • Comfortable working cross-functionally and navigating ambiguity

We are seeking candidates based in the Denver metropolitan area

Additional Information

The marketing team at Base44 is a dynamic group dedicated to crafting compelling narratives and driving impactful campaigns that resonate with B2B audiences. By leveraging cutting-edge tools and customer insights, we ensure our strategies are data-driven and aligned with market needs. Collaboration, innovation, and a commitment to excellence define our approach as we work to elevate the Base44 brand and its offerings in the competitive B2B landscape.

Expected base compensation salary range $145,000 - $165,000. In addition to base pay you will receive company RSUs as part of the compensation package.

Final package may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile and ideal qualifications.

For U.S. employees, this role is currently eligible for a benefit package that includes competitive medical, dental and vision insurance, a retirement savings plan, wellness benefits, travel expenses and subsidized lunch no matter where you live.

Other benefits vary from country to country. You'll get a detailed offer at the final stages of the hiring process, though salary expectations may be discussed earlier in the process.

About Wix

Wix is a cloud-based web development platform that allows users to create websites and mobile applications. The company was founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan and is headquartered in Tel Aviv, Israel. Wix has over 180 million registered users in 190 countries and offers a range of services, including website design, hosting, and e-commerce. The company went public on the NASDAQ in 2013 and has a market capitalization of over $10 billion.
Learn more about Wix
Size
4,789 employees
Market Cap
$4.3 billion
Industry
Net Income
-$216.5 million
5 Year Trend
+34.3%
Revenue
$988.7 million
NASDAQ

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