One Medical Enterprise is transforming how employers deliver healthcare to their workforce. As a Principal Product Marketing Manager, you will be the strategic marketing lead for One Medical's enterprise product portfolio-owning go-to-market strategy, product launches, and content programs that drive member activation, engagement, and client retention across our employer-sponsored membership base.
This is a high-impact, cross-functional role at the intersection of product, sales, and marketing. You will work closely with Product, Enterprise Sales, Client Success, Clinical Operations, and Central Marketing to bring new capabilities to market and ensure enterprise members and employer clients understand and adopt the full value of One Medical.
Key job responsibilities
Product Launches & GTM Strategy
- Develop launch plans with clear positioning, messaging, audience segmentation, channel strategy, and success metrics
- Partner with Product and Clinical teams to translate complex healthcare offerings into compelling, accessible value propositions for employer clients and enterprise members
Content & Messaging
- Build and maintain a differentiated messaging framework for One Medical Enterprise across client segments
- Develop high-quality content assets including sales enablement materials, client-facing collateral, member education content, onboarding materials, and thought leadership
- Ensure content addresses key enterprise member barriers
- Partner with Enterprise Marketing on onboarding email series, engagement campaigns, and lifecycle communications to drive first-time and repeat engagement
Market & Customer Insights
- Conduct and synthesize research on enterprise member behavior, employer buyer needs, and competitive landscape to inform product and marketing strategy
- Translate insights into actionable recommendations for Product, Marketing, and Client Success teams
Cross-Functional Leadership
- Serve as the marketing voice in product development, ensuring enterprise member and employer client needs are represented from ideation through launch
- Collaborate with Enterprise Sales and Client Success to develop segment-specific activation strategies for Strategic, SMB, and Channel Partner clients
About the team
The One Medical Enterprise Marketing team is a high-impact, cross-functional organization responsible for driving member acquisition, activation, engagement, and retention across our employer-sponsored membership base. The team operates at the intersection of B2B and B2C marketing-partnering with employer clients to unlock member access while directly engaging enterprise members to drive healthcare utilization and long-term retention.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- 8+ years of product marketing experience, with at least 3 years in B2B2C or enterprise marketing
- Proven track record of owning and executing successful product launches from strategy through measurement
- Strong written and verbal communication skills; ability to craft clear, compelling narratives for diverse audiences (employer clients, enterprise members, internal stakeholders)
- Experience developing content strategies and managing content programs at scale
- Demonstrated ability to work cross-functionally and influence senior stakeholders
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Experience in healthcare, health tech, or employee benefits marketing
- Familiarity with employer-sponsored healthcare models, including DPC, VPC, and onsite clinic programs
- Experience with member lifecycle marketing, onboarding programs, and engagement campaigns
- Background in B2B sales enablement and client marketing
- Experience with marketing attribution modeling and measurement frameworks
- MBA or advanced degree preferred
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually
