We are disrupting the status quo of Business to Business (B2B) by delivering new, efficient purchasing and service solutions to individual proprietors, to small-medium businesses, to global organizations (and everything in between). Are you ready for the next step in your career building on your skills as a leader, innovator, and collaborator? Do you want to be part of an organization that is developing and launching new business models? If so, the AB Third Party (AB3P) Marketing team is seeking an exceptional Product Marketing Manager to lead Go-To-Market (GTM), B2B events (HVEs and Conferences) and product marketing activities for new and existing features and programs that help our 3P Sellers grow their businesses. You will work closely with our internal stakeholders to develop messaging, positioning, and go-to-market strategy to drive awareness and activation of features. This is a highly cross-functional role that requires close partnerships with Product, Tech, Sales, Consumer, AB Customer Marketing, Legal, PR and other teams - as well as strong verbal and written communication skills. This role requires an analytical marketer with a strong sense for methods to align AB3P offerings to 3P Seller objectives, while constantly adjusting based on industry trends and feedback from sellers. You will not only define the product marketing strategy for new products, but will also develop marketing materials, including sales collateral, email and web content, case studies, and org-wide communications, to support your strategy.
The ideal candidate is a self-starter who is comfortable building a business, is metrics and data driven, has a strong desire to learn and lead in a fast-paced environment. You are able to think strategically, look at the business analytically, and implement flawlessly. As a leader, the right candidate will be comfortable with executive interactions, be an excellent communicator, passionate advocate, and creative professional. You will build and inspire a positive, high-energy, results-oriented culture in our team, creating a measurable impact across Amazon Business.
Key job responsibilities
- Develop and execute seller-facing GTM strategies for existing and new products, features and programs to drive awareness and adoption by sellers
- Create marketing materials such as email content, webinar presentations, sales enablement decks, collateral, case studies, and blog posts
- Leverage a variety of channels and tools (e.g. email, webinar, website, social, infographics, video) to effectively communicate with the right target audiences
- Develop case studies and datapoints to communicate the benefits of Amazon Business to sellers
- Measure and report on results, identify trends or insights, and optimize campaigns accordingly to achieve KPIs
- Collaborate effectively across multiple stakeholder teamsincluding Product, Sales, Program Management, International teams, Legalto achieve business goals
- Help gather seller feedback to drive continuous product improvement
- Manage projects in a timely fashion for multiple deliverables for campaigns on competing timelines
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
PREFERRED QUALIFICATIONS
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, AZ, Tempe - 109,100.00 - 160,000.00 USD annually
USA, NY, New York - 120,000.00 - 179,600.00 USD annually
USA, WA, Seattle - 109,100.00 - 160,000.00 USD annually
