About the Role:Planet is looking for a strategic Senior Product Marketing Manager to define the go-to-market strategy, positioning, and messaging for all AI capabilities across the company. In this role, you will serve as a core strategic partner to our Product Management team, acting as the critical bridge between our edge AI development and the market. You will work closely with stakeholders across Product, Sales, Design, and Marketing to build a cohesive narrative that differentiates Planet in a crowded and noisy AI market.
This role is responsible for translating complex technical capabilities, like our geospatial AI Agents, into clear buyer value and ensuring our AI tools achieve product-market fit. On a day-to-day basis, you will deeply understand customer challenges, establish a bidirectional feedback loop to help shape the product roadmap, determine effective engagement strategies, and arm sales and marketing stakeholders with the right messaging, content, and competitive insights.
This role offers the opportunity to market groundbreaking data products and AI-powered solutions built on our unique near-daily Earth scan. Partnering closely with sales and cross-functional teams, you will have the autonomy to prioritize projects and guide key marketing functions to tell compelling stories across diverse channels.
The ideal candidate can rapidly grasp technical concepts and develop simple and effective narratives that resonate with diverse audiences. This role is expected to routinely present internally and externally at events and webinars, and should be adept at public speaking and evangelizing Planet's mission and solutions.
This is a full-time, hybrid role which will require you to work from our San Francisco or Washington D.C. office 3 days per week.
Impact You'll Own: - Define and execute GTM and pricing strategies to guide AI products from beta to General Availability.
- Drive positioning and messaging that translates complex AI capabilities (e.g., embeddings, LLMs) into clear, benefit-driven narratives for non-technical buyers.
- Produce and maintain core sales enablement assets, getting hands-on to independently create pitch decks, battlecards, product videos, and interactive demos.
- Partner tightly with Product Management to secure product-market fit, utilizing data and research to ensure we solve real customer problems.
- Collaborate with cross-functional marketing teams to seamlessly integrate product messaging into broader market-facing campaigns.
What You Bring:- Bachelor of Arts or Science Degree.
- 6+ years of B2B, product or solutions marketing.
- An AI-native builder mindset; you actively leverage AI tools in your day-to-day workflow to generate messaging, build solutions, and accelerate execution.
- Strong technical creative chops with the hands-on ability to independently produce high-quality product videos, visual assets, and interactive prototypes.
- Track record positioning and marketing B2B/enterprise products, specifically bringing zero-to-one AI or highly technical SaaS products to market.
- Experience partnering with product, sales, and executive stakeholders and communicating across leadership.
- Excellent organizational skills, self-starter with ability to collaborate across departments.
What Makes You Stand Out:- Proven ability to articulate complex technological futures and translate them into deeply penetrating product-market fit.
- Experience working with international sales teams
- Geospatial expertise
Application Deadline:September 1, 2026 by 11:59p / 23:59 CET (Central European Time)
Benefits While Working at Planet:These offerings are dependent on employment type and geographical location, based upon applicable law or company policy.
- Comprehensive Medical, Dental, and Vision plans
- Health Savings Account (HSA) with a company contribution
- Generous Paid Time Off in addition to holidays and company-wide days off
- 16 Weeks of Paid Parental Leave
- Wellness Program and Employee Assistance Program (EAP)
- Home Office Reimbursement
- Monthly Phone and Internet Reimbursement
- Tuition Reimbursement and access to LinkedIn Learning
- Equity
- Commuter Benefits (if local to an office)
- Volunteering Paid Time Off
Compensation:The US base salary range for this full-time position at the commencement of employment is listed below. Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
San Francisco Salary Range
$144,500-$180,600 USD
US National Salary Range
$127,000-$158,700 USD
San Francisco Fair Chance OrdinancePursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
