AgentSync

Product Marketing Manager

AgentSync$120K — $180K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in product marketing at a B2B SaaS company
  • Proven record of launching successful products and achieving measurable GTM impact
  • Exceptional writing and storytelling abilities
  • Strong experience building cross-functional relationships with Product and Sales teams
  • Customer-centric and focused on delivering results
  • Experience in insurance or regulated industries is a plus

Responsibilities

  • Own and develop positioning, messaging, and narrative for assigned product area
  • Lead Go-To-Market (GTM) strategy for major product launches
  • Create sales enablement materials, including pitch decks and demo scripts
  • Conduct customer and market research to refine product perspectives
  • Collaborate with Demand Generation, Content, and Sales Development teams on marketing campaigns
  • Evaluate GTM performance and adapt strategies based on feedback and metrics

Benefits

  • Multiple medical, dental, and vision plans with significant employer contribution
  • 401(k) retirement savings plan with employer matching
  • Health Savings Account (HSA) contributions from employer
  • Flexible Paid Time Off (PTO) policy
  • 12 paid holidays annually and 12 weeks parental leave with a generous return-to-work stipend
  • Employee Assistance Program and Life & AD&D Insurance
Full Job Description
Overview

AgentSync's Product Marketing team owns how the world understands our product and why it matters. As a Product Marketing Manager, you'll lead positioning, messaging, and go-to-market for one or more product areas, partnering deeply with Product, Sales, and Marketing. You'll shape how we sell, train our reps, build collateral that wins deals, and ensure launches drive measurable business impact. If you love sharp messaging, deep customer understanding, and getting your hands dirty across the GTM stack, this seat is for you.

What You'll Do
  • Own positioning, messaging, and narrative for a product area
  • Lead GTM for major launches in partnership with Product, Sales, and Marketing
  • Build sales enablement: pitch decks, battle cards, demo scripts, ROI tools
  • Run customer and market research to sharpen our point of view
  • Partner with Demand Gen, Content, and SDR teams on campaigns and assets
  • Measure GTM effectiveness; iterate based on rep feedback and pipeline metrics
What You'll Bring
  • 5+ years in product marketing at a B2B SaaS company
  • Track record of leading successful launches and measurable GTM impact
  • Excellent writing and storytelling skills
  • Strong cross-functional partnership with Product and Sales
  • Customer-obsessed and outcomes-driven
  • Insurance or regulated-industry experience a plus


Don't meet every single requirement?

At AgentSync we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Job Posting
We intentionally limit applications for this role to ensure every candidate gets a thorough review. This posting will close after 7 days or 100 applications, whichever comes first. If you're interested, don't wait.

Location
Our ideal candidate will live within 25 miles of our office in Denver. Other states we're able to consider candidates in CA, CO, CT, GA, IL, IN, KS, MA, MD, MI, MN, MO, NC, NY, OR, TN, TX, UT, and WA. We are not hiring or able to consider candidates in New York metro, Seattle metro, or Bay Area.

Total Compensation

The following represents AgentSync's reasonable estimate of the range of possible compensation for this role.

$120K-$180K base salary

Annual company bonus program

⚖ Equity in the form of stock options

Health Benefits

Medical - Multiple Cigna plans to choose from, with up to 80% employer paid premiums for you and your dependents

Dental - Multiple Cigna plans with up to 80% employer paid premiums for you and your dependents

👁 Vision - 80% paid premium plan for you and your dependents

📔 Employee Assistance Plan, Life & AD&D Insurance

Financial Benefits

401(k) retirement savings plan

🤒 HSA employer contributions

Other Benefits

Flexible PTO

📆 12 paid holidays per year

12 weeks parental leave w/generous return to work stipend

Candidates: AgentSync Recruiting & Talent teams will only communicate with you using [redacted].io email addresses. When you receive communication from AgentSync, check the email address domain to ensure you're connected with our team (and not a scammer!).

About AgentSync

AgentSync is a software company that provides a platform for insurance agencies to manage their compliance requirements. The company's platform automates the process of tracking and managing licenses, appointments, and continuing education requirements. AgentSync's platform is designed to help insurance agencies reduce the risk of non-compliance and improve operational efficiency. AgentSync was founded in 2018 and is headquartered in Appleton, WI.
Learn more about AgentSync
Size
10 employees
Industry
Founded
2018

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