We are seeking a
PortfolioMarketing Manager (PMM) with a strong background in B2B technology to help drive product adoption, revenue growth, and market differentiation. This role sits at the intersection of product, sales, and marketing, translating product value into compelling positioning, messaging, and go-to-market execution. The ideal candidate brings a proven track record in B2B product marketing, thrives in cross-functional environments, and can balance strategic thinking with hands-on execution.
Essential Duties & Responsibilities: Product Positioning & Messaging- Develop clear, differentiated product positioning and value propositions for B2B buyers across industries, personas, and use cases.
- Own core messaging frameworks and ensure consistency across marketing, sales, and customer-facing materials.
Go-to-Market Strategy- Lead and execute go-to-market (GTM) plans for new product launches, feature releases, and enhancements.
- Partner closely with Product Management, Demand Gen, Content, and Sales to ensure successful launches and ongoing adoption.
Sales Enablement- Create and maintain sales enablement assets including pitch decks, product one-pagers, competitive battlecards, FAQs, and use-case collateral.
- Enable Sales, SDRs, and Customer Success teams with training and narrative support that improves pipeline conversion and deal velocity.
Market & Customer Insights- Conduct market research, competitive analysis, and customer discovery to inform product strategy and messaging.
- Translate insights into actionable recommendations that influence roadmap prioritization and marketing strategy.
Cross-Functional Leadership- Act as the voice of the market internally, aligning stakeholders across Product, Sales, Marketing, and Leadership.
- Support integrated campaigns across digital, events, content, and lifecycle marketing.
Measurement & Optimization- Define success metrics for product marketing initiatives, track performance, and iterate to improve results.
- Analyze launch performance, adoption trends, and competitive shifts to continuously refine strategy.
Skills & Qualifications: - 3+ years of experience as a Product Marketing Manager/Portfolio Marketing Manager in a B2B technology or SaaS environment.
- Proven experience owning product messaging, positioning, and go-to-market execution.
- Strong understanding of B2B buying cycles, personas, and sales-led or hybrid GTM models.
- Exceptional written, verbal, and presentation skills.
- Demonstrated ability to work cross-functionally and influence without authority.
Preferred Qualifications- Experience supporting Sales and Revenue teams with enablement programs.
- Familiarity with competitive intelligence, win/loss analysis, and customer research.
- Experience working with global or enterprise audiences.
- Background in payments, fraud, SaaS platforms, or data-driven products (nice to have, not required).
Additional Details:- Location: 2 Pierce Place, Suite 900, Itasca, IL 60143
- Workplace Flexibility: Hybrid (3 days in-office per week)
- Remote work flexibility will be considered for qualified candidates outside of the Chicagoland area.
- The base salary range for this position is $130,000-$140,000 base salary + benefits, commensurate with experience, skills, and qualifications.
- Visa Sponsorship: Employment eligibility to work for Accertify in the U.S. is required, as Accertify will not pursue Visa sponsorship for this position.
