The OpportunityThe Product Marketing Manager will lead global marketing efforts as part of a team bringing premium quality free-to-play mobile titles to market. The ideal candidate has a strong focus on delivering and executing innovative marketing strategies, mastering and analyzing key performance indicators to deliver on business goals, and leading communications and prioritization among a diverse set of cross-functional teams. If you thrive in an entrepreneurial and dynamic environment where you have every opportunity to make a meaningful impact on product and business growth, this is the job for you!
What You Will Do- Marketing Campaign Strategy and Execution
- Lead marketing plan development and execution across paid,earned, shared, and owned channels supporting worldwide launches, content updates, and in-game promotions.
- Work closely with our Product team to understand the development roadmap, identify key selling points, and provide recommendations for marketing plans and support.
- Collaborate with Product, Data Science, UA, Partnerships, and Communication teams to deliver fully integrated marketing plans supporting the growth of the Mobile Sports portfolio.
- Drive the development of new promotional programs and help identify marketing best practices within and outside of the gaming industry to effectively promote our products.
- Conduct competitive marketing analyses to provide sound marketing recommendations
- Creative Positioning and Asset Development
- Define positioning, messaging, audience strategy, and supporting assets throughout the product's lifecycle across all channels and campaigns.
- Own the development of all marketing-related content created in partnerships with internal and external creative resources -- test, learn, and iterate to improve creative performance.
- Collaborate with internal stakeholders to drive hypotheses and innovative media tactics that push the business forward.
- KPI Development and Mastery
- Identify, understand, and master key performance indicators of business goal success.
- Lead consistent funnel testing efforts to improve user acquisition efforts: A/B test creative, audience, channel, etc.
- Monitor budgets and performance across all campaigns and report on campaign performance to key stakeholders.
- Collaborate with Data Science and Product teams to measure the effectiveness of marketing campaigns and formulate recommendations to help drive long-term strategic planning.
What Will Make You a Great Fit- 5+ years of product marketing experience with at least 2 years of marketing mobile free-to-play titles.
- Marketing & strategic analysis skills with an ability to map an understanding of business drivers.
- Ability to take ownership and responsibility for projects.
- Anticipates problems and then guides the teams as necessary.
- Rally partners and cross-functional teams to strive to achieve the desired business goals.
- Strong understanding of the full marketing mix.
- Ability to learn new markets/tech/trends quickly and adjust to changes in market dynamics and fast-paced landscapes.
- Innovative mindset and approach to try new things.
Bonus Qualification- Passionate about Gaming and Sports.
- Familiar with 2K IPs, including NBA and WWE among others.
- Experience working with developers and licensors.
The pay range for this position in Novato, CA at the start of employment is expected to be between $100,200 and $137,000 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.
Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.
Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.
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