About the RoleWe're hiring a Product Marketing Lead to own and define how Juicebox shows up in the market, across product launches, core messaging, and competitive positioning.
At its core, Juicebox is a PLG company - making word of mouth one of our most important channels. We care deeply about how our users think about and advocate for our product. For that to be successful, we need clear messaging for our user base, ranging from freelance recruiters to VPs of TA at the worlds' largest companies.
This is a high-ownership, 01 role where you'll shape the narrative for what we're building, why it matters, and how we win. You'll sit at the center of Product and Sales, ensuring we tell a clear, compelling story internally and externally, especially as we introduce new capabilities and define when and how customers should use them.
You Will- Own the narrative around new and existing product features: what we're building, why it matters, and how it's differentiated. For example, how does our new Agent product compare to the existing search workflow?
- Lead end-to-end product launches, from positioning and messaging to cross-functional coordination and execution. Juicebox rolls out new features weekly!
- Build and own competitive positioning and messaging, enabling the team to clearly articulate why we win. This includes both sales-distributed content, as well as our online presence and ads.
- Partner closely with Sales to translate product capabilities into clear, effective sales narratives and collateral
- Identify gaps in current messaging, audit what's working vs. not, and build a clear roadmap to test and improve it
- Establish structure and systems for product marketing in a fast-moving, often ambiguous environment
You Have- 4+ years of experience in product marketing or similar role
- Strong instincts for positioning and messaging-you can take complex ideas and make them simple and compelling
- Experience working closely with product and sales teams, with a deep understanding of how messaging impacts revenue
- Excellent communication skills, both written and verbal
- Strong judgment and prioritization-you know what matters and how to focus on it
- Experience in startups, B2B SaaS, or AI is a plus
- Based in San Francisco or open to relocating (in-office 5 days/week)
