Product Marketing Lead, Insurance

Kizen

$150K — $200K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in B2B product marketing for InsurTech or AI/ML solutions
  • Ability to simplify complex ideas into compelling narratives
  • Experience conducting live demos and product presentations
  • Track record of data-driven decision making
  • Collaborative team player with hands-on support mentality
  • 4X in-office attendance required in NYC

Responsibilities

  • Own the commercialization strategy for the insurance solution
  • Lead messaging and positioning to convey technical value
  • Create narratives and sales support to illustrate product power
  • Collaborate across engineering, sales, and marketing teams
  • Utilize data analytics for performance measurement and optimization
  • Conduct market research to identify trends and opportunities

Benefits

  • Generous equity and benefits packages
  • Opportunity to work in a fast-paced and energetic environment
  • Be part of a high-performing team focused on enterprise AI technology
  • Engage with innovative product marketing initiatives
  • Potential for work growth and learning opportunities
Full Job Description
Location: New York (Grand Central), NY (In-office 4x per week)
About the Role

Kizen is scaling fast in some of the hardest industries to crack. We're hiring a Product Marketing Lead, Insurance, with a track record of scaling technical B2B solutions, to position and commercialize our insurance platform in a competitive market. Reporting to our VP of Product and Content Marketing, you'll play a leading role in how we win this space.

This role is critical to Kizen's growth. Here's how you'll influence the team:
  1. You'll be the bridge between our tech team and our audience, making sure every product, feature, and capability gets its moment, and that customers understand why it matters to them.
  2. You'll be the storyteller of our team, delivering a compelling rationale turning our customers into believers on why our technical capabilities are urgent + needed.
  3. You'll represent the voice of our customers internally and externally, translating their pain points, needs, and motivations into our commercialization approach and broader insurance strategy.
  4. You'll bring an entrepreneurial spirit, searching for ways to improve through differentiated approaches, smarter commercializations and/or new ideas. Your holistic understanding and ownership of the space will be a guiding force for the team.

This position requires a balance of strategic thinking, creative execution, and analytical rigor to deliver results. You'll join a high-performing team on a mission to win the enterprise AI technology space. It is a fast-paced and energetic environment you'll learn, grow and contribute to.
Key Responsibilities
  1. Strategy: Own the commercialization strategy that positions our insurance solution as the premier enterprise AI platform across the insurance distribution chain.
  2. Messaging & Positioning: Lead the messaging and positioning that translates complex technical capabilities into clear, compelling value for each persona we serve.
  3. Storytelling & Enablement: Build the narratives, sales support, and proof points that bring our story to life, arming the team to showcase the power of our solutions and our expertise.
  4. Cross-functional partnership: Partner with engineering, solutions, sales, and marketing to align on approach, with voice of customer as the connective tissue that keeps the team pointed in the right direction.
  5. Performance & optimization: Use data and analytics to measure how commercialization activity is performing, with optimizations to sharpen the approach.
  6. Market intelligence: Conduct market research and competitive analysis to surface emerging trends and opportunities in insurance technology and with our customers.
Requirements

While the below are outlined requirements for the role, if you believe to have transferable skills related to any of the below bullets, we encourage you to apply!
  • 5+ years of experience in a B2B product marketing role for an InsurTech / AI / ML / technical SaaS solution
  • You have a skill for turning complex ideas into easily digestible, compelling narratives that resonate with different personas
  • Confident communicator with experience delivering live demos, webinars, or virtual product presentations
  • A track record of using data and automation to drive decisions, predictability and scale
  • A history of supporting cross-functional team members with a team player attitude, willing to roll up your sleeves to support the collective goal.
  • 4X In-Office Requirement in our New York City office
Preferred
  • Familiarity with the insurance space
  • Experience selling or deploying AI or machine learning within enterprise environments
Salary

The base salary range for this position is $150,000-$200,000. However, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition to base salary, we also offer generous equity and benefits packages.

If you're excited about the prospect of working on impactful marketing initiatives and being a voice for a product that genuinely helps businesses succeed, we'd love to meet you!

OTE - $200,000-$300,000

Compensation Range

$150,000-$200,000 USD

Similar Jobs

More Jobs at Kizen

More Finance & Insurance Jobs

Find similar Product Marketing Lead, Insurance jobs: