Product Marketing Lead

Hilbert's AI

$120K — $180K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in product marketing, particularly with enterprise customers.
  • Experience owning marketing aspects: positioning, messaging, pricing, and product launches.
  • Ability to work with complex, data-heavy products.
  • Strong understanding of product marketing fundamentals with clear communication skills.
  • Experience in fast-paced tech environments, successfully executing marketing strategies.
  • Passion for AI and shaping the future of work with a proactive attitude.

Responsibilities

  • Set and communicate Hilbert's product positioning and messaging for launches.
  • Develop and manage go-to-market strategies and customer communications.
  • Oversee comprehensive product marketing efforts including external messaging and launch strategies.
  • Create and operate Hilbert's content marketing engine, including podcasts and case studies.
  • Plan and execute events to showcase Hilbert to key industry players.
  • Collaborate with founding team on pricing strategies and market research initiatives.
  • Establish and maintain a consistent brand voice across all platforms.
  • Design repeatable marketing systems and performance measurement as the function scales.

Benefits

  • Opportunity to build and lead the marketing team from the ground up.
  • Direct collaboration with the founding team in a fast-growing startup environment.
  • Hybrid work model with in-office days in San Francisco.
  • Flexibility in defining your marketing playbook.
  • Work in a dynamic field shaping the future of work with AI.
Full Job Description
We9re hiring a Product Marketing Lead who can turn what Hilbert does into a story that stands out and who can build the entire marketing function from the ground up. You9ll own positioning and messaging, ship the marketing materials that support every deal, get our thinking in front of the right audiences, build our presence through podcasts and events, and shape how the world understands Hilbert as we scale.

THE ROLE

You will be Hilbert9s first dedicated marketing hire, working directly with the founding team to define how we show up in the market; across product, brand, and demand. This is a builder9s seat: you set the strategy and do the work yourself, then build the team beneath you as Hilbert scales.

What you9ll do:
  • Set positioning and messaging for Hilbert, and carry it through every new product launch
  • Own go-to-market strategy and customer communications for updates
  • Own end-to-end product marketing efforts including external communications, messaging, and launch strategy
  • Build and run Hilbert9s content engine: podcast, thought leadership, case studies, and marketing materials
  • Plan and run events that put Hilbert in front of the operators and enterprises who need us most
  • Partner directly with the founding team and GTM leaders on go-to-market strategy, pricing, and market research
  • Set the brand voice and keep it consistent across every touchpoint
  • Develop repeatable marketing systems, content cadence, and measurement as the function scales
  • Build and lead a marketing team as Hilbert grows, and shape the function9s roadmap from here

WHO THRIVES IN THIS ROLE

The right person for this role is has a knack for turning complex product updates into clear, structured communications, who is a builder, and a storyteller.

The profile:
  • 8+ years of experience in product marketing with experience supporting enterprise customers
  • You owned marketing broadly: positioning, messaging, pricing, launches
  • You can work with a technical, data-heavy product
  • You understand product marketing fundamentals and communicate with clarity
  • You have experience running product launches and marketing strategies, ideally at a fast-moving product or technology company.
  • You have a genuine passion for shaping the future of work with AI, a growth mindset, and a scrappy, high-ownership approach to getting things done, where you define your own playbook

LOCATION

San Francisco. Hybrid -in office with the founding team, plus travel for events as needed.

COMPENSATION

Competitive base and equity, commensurate with experience. Compensation details shared in next steps.

THE HIRING JOURNEY

Short form 12 Intro call 12 Practical working session 12 Team conversations 12 Offer

Fast, human, no bureaucracy.

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