Product Marketing Lead

Hilbert's AI

$120K — $160K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in product marketing focused on enterprise customers
  • Proven experience in positioning, messaging, pricing, and product launches
  • Ability to communicate clearly about technical, data-heavy products
  • Strong knowledge of product marketing fundamentals
  • Experience with fast-moving product or technology companies
  • Passionate about AI and the evolving future of work
  • Demonstrates a growth mindset and a high-ownership work ethic

Responsibilities

  • Set positioning and messaging for Hilbert across all product launches
  • Own go-to-market strategy and manage customer communications
  • Handle end-to-end product marketing including messaging and launch strategy
  • Build and run a content engine featuring podcasts and thought leadership
  • Plan and execute events to showcase Hilbert to key audiences
  • Collaborate with founders on strategy, pricing, and market research
  • Maintain a consistent brand voice across all communications
  • Establish repeatable marketing systems and performance metrics

Benefits

  • Hybrid work model in San Francisco with flexibility for events
  • Opportunity to shape and build the marketing function from the ground up
  • Direct collaboration with the founding team
  • Potential for equity in a growing company
  • Fast and efficient hiring process with a focus on human connection
Full Job Description
We9re hiring a Product Marketing Lead who can turn what Hilbert does into a story that stands out and who can build the entire marketing function from the ground up. You9ll own positioning and messaging, ship the marketing materials that support every deal, get our thinking in front of the right audiences, build our presence through podcasts and events, and shape how the world understands Hilbert as we scale.

THE ROLE

You will be Hilbert9s first dedicated marketing hire, working directly with the founding team to define how we show up in the market; across product, brand, and demand. This is a builder9s seat: you set the strategy and do the work yourself, then build the team beneath you as Hilbert scales.

What you9ll do:
  • Set positioning and messaging for Hilbert, and carry it through every new product launch
  • Own go-to-market strategy and customer communications for updates
  • Own end-to-end product marketing efforts including external communications, messaging, and launch strategy
  • Build and run Hilbert9s content engine: podcast, thought leadership, case studies, and marketing materials
  • Plan and run events that put Hilbert in front of the operators and enterprises who need us most
  • Partner directly with the founding team and GTM leaders on go-to-market strategy, pricing, and market research
  • Set the brand voice and keep it consistent across every touchpoint
  • Develop repeatable marketing systems, content cadence, and measurement as the function scales
  • Build and lead a marketing team as Hilbert grows, and shape the function9s roadmap from here

WHO THRIVES IN THIS ROLE

The right person for this role is has a knack for turning complex product updates into clear, structured communications, who is a builder, and a storyteller.

The profile:
  • 8+ years of experience in product marketing with experience supporting enterprise customers
  • You owned marketing broadly: positioning, messaging, pricing, launches
  • You can work with a technical, data-heavy product
  • You understand product marketing fundamentals and communicate with clarity
  • You have experience running product launches and marketing strategies, ideally at a fast-moving product or technology company.
  • You have a genuine passion for shaping the future of work with AI, a growth mindset, and a scrappy, high-ownership approach to getting things done, where you define your own playbook

LOCATION

San Francisco. Hybrid -in office with the founding team, plus travel for events as needed.

COMPENSATION

Competitive base and equity, commensurate with experience. Compensation details shared in next steps.

THE HIRING JOURNEY

Short form 12 Intro call 12 Practical working session 12 Team conversations 12 Offer

Fast, human, no bureaucracy.

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