About the Role
This is Creatify's first dedicated Product Marketing hire. You won't be optimizing an existing machine - you'll build the product marketing function from the ground up. The company is at an inflection point: strong product-market fit, explosive user growth, and a rapidly expanding product surface (avatars, ad generation, testing, publishing, and new AI capabilities shipping constantly). You'll own how we position, launch, and tell the story of every product we ship - turning fast-moving AI capability into clear value that users and brands understand and buy. High agency, high visibility, and deeply collaborative across Product, Growth, Sales, and the founders.
What You'll Do
- Own product positioning and messaging - translate a fast-evolving AI product into sharp, differentiated value propositions for self-serve users, teams, and enterprise brands.
- Drive go-to-market for every launch: plan, coordinate, and execute product and feature launches end-to-end across web, in-product, email, social, and PR.
- Build the launch engine - repeatable processes, tiers, and playbooks so Creatify ships launches with consistent quality and impact as velocity increases.
- Deeply understand our users and buyers (marketers, agencies, growth teams, brands) - run customer and competitive research to sharpen segmentation, messaging, and pricing/packaging.
- Partner with Growth to improve activation and conversion - website, landing pages, onboarding narrative, and lifecycle content that moves users from sign-up to value.
- Enable Sales with positioning, decks, battlecards, case studies, and competitive intelligence that win deals.
- Own the competitive landscape - track the AI-video/ad-tech space and turn insight into positioning advantage.
- Create compelling proof: customer stories, use cases, and results that show what Creatify makes possible.
What We're Looking For
- 5+ years in product marketing, with a track record of owning positioning and driving launches for a fast-moving software product.
- Proven ability to turn a complex or technical product into clear, compelling messaging that converts.
- Strong writer and storyteller - you can go from customer insight to crisp copy without heavy hand-holding.
- Analytical and outcome-oriented - you pair narrative instincts with data (funnel, activation, conversion, win/loss).
- Comfortable operating with ambiguity and speed in an early, high-velocity environment; you build the process rather than inherit it.
- Excellent cross-functional collaborator across Product, Growth, Sales, and leadership.
Nice to Have
- Experience marketing an AI, creative-tooling, martech, or ad-tech product.
- Familiarity with both PLG/self-serve and sales-assisted motions.
- Background working with or inside marketing agencies or brand/growth teams (our core users).
- Hands-on with modern PMM and content tooling; comfortable being technical on the basics.
