About the role...We're looking for a Product Marketing Lead to shape the go-to-market strategy for Duolingo's most important product bets and drive adoption from insight to impact. You'll partner end to end with Product, Brand, Performance, Comms, BD, and Analytics to define target audiences, sharpen positioning, plan launches, and translate results into iteration. This role sits in Marketing, embedded with Product, and will lead cross-functional alignment so our launches show up with focus, scale, and measurable outcomes.
You will...- Lead audience definition, value proposition, and positioning for priority products/features; align cross-functional partners on who the products are for and how we will win in the market
- Own the go-to-market strategy and launch plan for high-impact bets; coordinate in-app moments and external channels (Comms, social, Lifecycle, performance, creators) to drive awareness and adoption.
- Be the voice of the consumer by gathering consumer and market insights to help inform product decisions
- Translate strategy into clear requirements, milestones, owners, and success metrics; run effective rituals (kickoffs, status, reviews, retros) and keep documentation tight and current.
- Partner with Product to sequence experiments and announcements; use early signals to shape story, targeting, and channel mix before, during, and after launch.
- Drive cross-functional alignment across Product, Brand, Performance, Comms and, Business Development for launch readiness and on-time delivery.
- Measure impact against adoption, conversion, and awareness goals; synthesize learnings with Analytics and recommend iterations to improve performance post-launch.
- Contribute to the Product Marketing operating system: calendars, intake, templates, and playbooks that help the function scale efficiently.
You have...- 8+ years in product marketing, product strategy or equivalent go-to-market roles in consumer tech, gaming, or subscription products, owning positioning and launches end-to-end with demonstrable business impact.
- Proven ability to turn strategy into execution: building plans, timelines, and cross-functional workflows; identifying risks early and driving mitigation to protect delivery.
- Excellent communication and facilitation skills with senior and cross-functional stakeholders; you drive decisions, clarify trade-offs, and keep teams aligned in fast-moving environments.
- Data-informed mindset and comfort with experimentation; you define success metrics and use market and performance signals to refine strategy after launch.
- Hands-on experience collaborating with Brand, key Marketing Channels, Comms, and Product to deliver integrated launches.
- Comfort operating with ambiguity; you bring structure and focus without dulling speed or creativity.
☆ Exceptional candidates will have...- Experience leading GTM for new products or categories and finding product-market fit in new segments or markets.
- Track record partnering on creator/community or strategic co-marketing programs to accelerate adoption.
- Experience coordinating multi-market launches and localization workflows with regional partners.
- Familiarity with in-app product marketing surfaces and announcement systems, and how to sequence them with external channels.
- Background in a consumer subscription, gaming, or edtech company.
The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!
Salary Range:
$163,200-$244,800 USD
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