Texas Instruments

Product Marketing Engineer [ASC-MD-BLDC]

Texas Instruments$90K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in electrical engineering
  • 4 years of relevant experience
  • Ability to establish strong relationships with key stakeholders
  • Strong verbal and written communication skills
  • Demonstrated analytical and problem-solving skills
  • Ability to collaborate across functions
  • Strong time management skills for project delivery

Responsibilities

  • Drive DINs to DWINs to grow net revenue while maintaining profitability
  • Maintain relationships with tier one customers and account managers
  • Develop product positioning and messaging to differentiate products
  • Plan and execute marketing activities throughout product life cycle
  • Review competitive landscape and build strategies to address gaps
  • Interface with customers and TI field sales to support DINs
  • Follow up on sales opportunities, including price escalations and customer visits
  • Communicate product strategies to cross-functional teams effectively

Benefits

  • Opportunity to work on diverse product lines
  • Engagement with top-tier customers
  • Ability to influence product market strategy
  • Collaboration with cross-functional teams
  • Dynamic work environment with focus on results
Full Job Description
Job Description

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.

Responsibilities include:
  • Drive DINs to DWINs to grow NR while maintaining profitability
  • Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
  • Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
  • Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
  • Review competitive landscape and building strategies to address gaps
  • Interface with customers and TI field sales/applications to support DINs
  • Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
  • Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.


Qualifications

Minimum requirements:
  • Minimum education (i.e., bachelor's degree in electrical engineering)
  • 4 years of relevant experience

Preferred qualifications:
  • Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
  • Strong verbal and written communication skills
  • Ability to quickly ramp on new systems and processes
  • Demonstrated strong interpersonal, analytical and problem-solving skills
  • Ability to work in teams and collaborate effectively with people in different functions
  • Ability to take the initiative and drive for results
  • Strong time management skills that enable on-time project delivery


About the Team

TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

About Texas Instruments

National Semiconductor is a semiconductor manufacturer, specializing in analog devices and subsystems, headquartered in Santa Clara, California. The products of National Semiconductor include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays and a variety of broad electronics markets, including medical, automotive, industrial, and test and measurement applications.

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Learn more about Texas Instruments
Size
31,000 employees
Market Cap
$148.9 billion
Industry
Net Income
$5.5 billion
Founded
1930
5 Year Trend
+6.5%
Revenue
$14.4 billion
NASDAQ

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