Qualifications

• Relevant Degree in Marketing, Business, Healthcare Administration, or a related field preferred; advanced degree such as MBA valued.
• 7+ years of experience required, with a focus on product marketing in enterprise SaaS.
• Experience with data, analytics platforms, and AI-driven solutions is essential, particularly in the healthcare sector.
• Strong grasp of enterprise sales cycles and complex buying processes is crucial.
• Proven analytical skills to leverage data for informed decision-making.
• Exceptional written and verbal communication skills to influence senior stakeholders effectively.
• Demonstrated ability to collaborate across teams and influence without formal authority.
• Strong organizational skills to navigate multiple priorities in a dynamic environment.

Responsibilities

• Lead the development and execution of go-to-market (GTM) strategies across diverse product lines.
• Define clear, differentiated messaging and positioning tailored to client segments and buyer personas.
• Create sales enablement tools such as pitch decks, battle cards, and ROI frameworks.
• Deliver training and ongoing support to sales teams to enhance deal execution and speed.
• Conduct thorough market, client, and competitive research to shape strategy and product direction.
• Generate high-quality marketing and sales content to bolster the buyer journey.
• Collaborate with marketing teams to ensure alignment of campaigns with product messaging and priorities.
• Measure the performance of marketing initiatives and optimize strategies based on data and insights.

Benefits

• Comprehensive benefits plan that supports employee well-being and health.
• Potential for professional growth within the organization.
• Collaborative and fast-paced working environment that prioritizes innovation.
• Opportunity to engage in cross-functional initiatives and strategic planning.