Cisco

Product Marketing Director (Hybrid)

Cisco$230K — $325K *
Enterprise Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree plus 15 years of related experience or Master's degree plus 12 years of related experience
  • 10+ years of product marketing experience with a focus on cybersecurity
  • 7+ years of expertise in the security market including SIEM, SOC, XDR, and incident response
  • Experience leading go-to-market strategy and executing launches for enterprise security products
  • Proven ability to develop product positioning, packaging, and marketing materials for enterprise customers
  • Experience working across multi-product or cross-portfolio organizations

Responsibilities

  • Lead the go-to-market strategy for Splunk Enterprise Security
  • Drive adoption and pipeline acceleration through thought leadership
  • Shape the narrative positioning Splunk at the forefront of agentic SOC
  • Translate product capabilities into clear, compelling customer outcomes
  • Collaborate with product, marketing, and sales teams to build impactful campaigns
  • Leverage market insights and customer feedback to influence product roadmap
  • Sharpen Splunk's differentiation in evolving security operations landscape

Benefits

  • Hybrid work model with flexibility for onsite and remote work
  • Opportunity to work with a cross-functional team of product marketers and engineers
  • Engagement in shaping significant transitions in security operations
  • Influence shifts in the go-to-market strategy and customer outcomes
  • Access to professional development opportunities in a leading technology firm
Full Job Description
The application window is expected to close on: 08/21/2026
Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

This position is a hybrid role, requiring the employee to work both onsite and remotely. Candidates should be comfortable with a flexible work arrangement that balances in-office collaboration and remote work. Specific onsite days and remote days will be coordinated with the team and manager.

Meet the Team

Join the Splunk Security product marketing organization, where we are defining the next chapter of the agentic SOC while enabling organizations to stay ahead of evolving threats. We connect product strategy, positioning, messaging, campaigns, and field enablement to make sure our agentic SOC story moves clearly from roadmap to revenue. You will work with a cross-functional team of product marketers, product managers, engineers, campaign leads, partners, and sellers who bring urgency, curiosity, and deep ownership to the work. This is an opportunity to work with a team that is helping to shape one of the most significant transitions in security operations and define what comes next.

Your Impact

Lead the go-to-market strategy for Splunk Enterprise Security, the industry-leading SIEM, driving adoption, pipeline acceleration, thought leadership, and revenue growth. Help shape the narrative that positions Splunk at the forefront of the agentic SOC while translating product capabilities into clear, compelling customer outcomes and use cases. You will partner across product, marketing, and sales teams to build impactful positioning, messaging, campaigns, launches, and sales enablement. Using market insights, customer feedback, competitive intelligence, and your own industry experience, you will help influence roadmap priorities and sharpen Splunk's differentiation in one of the most important shifts in security operations.

Minimum Qualifications

  • Bachelors + 15 years of related experience or Masters + 12 years of related experience


  • 10+ years of product marketing experience, including cybersecurity


  • 7+ years of building expertise in security markets, including SIEM, SOC, XDR, threat detection, and incident response, with strong understanding of agentic AI and security operations trends.


  • Experience leading go-to-market strategy and launch execution for enterprise security products or platforms.


  • Demonstrated ability developing product positioning, packaging, field enablement, and campaign materials for enterprise buyers.


  • Experience working across multi-product or cross-portfolio organizations.


Preferred Qualifications

  • Deep understanding of agentic security operations and SOC transformation trends.


  • Ability to translate complex technical capabilities into clear customer outcomes and differentiated market messaging.


  • Executive presence and experience advising senior leaders on market trends, competitive strategy, and go-to-market priorities.


  • Strong storytelling skills for analysts, sellers, customers, and cross-functional stakeholders.


  • Experience partnering with product management, sales, campaign, and portfolio marketing teams in large, complex environments.


About Cisco

Cisco Careers

Join the vibrant team at Cisco, a global leader in networking and cybersecurity solutions, where innovation and leadership thrive. Cisco offers a plethora of job opportunities that cater to a range of skills and experiences, making it an ideal place for both seasoned professionals and those seeking an internship to jumpstart their career. Work You’ll Do At Cisco, you’ll be part of a culture that values diversity, leadership, and professional growth. Engage in work that matters with a team that combines technology, creativity, and the power of human connection to redefine networking. Cisco’s commitment to innovation isn’t just about technology, but also about transforming the way we work and collaborate. Cisco’s employment philosophy supports career advancement and nurtures a leadership pipeline that is equipped with diversity training and opportunities for growth. Whether you’re applying your skills to drive our latest innovations or using our vast networking capabilities to solve complex problems, at Cisco, every role is impactful. Join Our Dynamic Team Explore job opportunities in areas ranging from engineering to marketing, sales to cybersecurity. Cisco is hiring individuals who are passionate, curious, and ready to drive change. Positions at Cisco offer competitive benefits, a supportive culture, and the chance to work with cutting-edge technology. Internship Programs Kickstart your career with a Cisco internship. Gain invaluable industry experience, enhance your resume, and build professional networks that last a lifetime. Our internships provide hands-on experience and the chance to work on projects that matter. Leadership and Development Cisco is committed to fostering leadership skills and providing employees with the training needed to succeed. Our leadership programs help you develop new skills, manage teams effectively, and lead with confidence. Cisco’s commitment to professional development ensures that your career path is as dynamic as our technologies. Benefits and Culture Cisco understands the importance of a balanced life. Our benefits package is designed to ensure that our team members are healthy, happy, and secure. At Cisco, you’ll find a supportive culture that encourages open communication, teamwork, and mutual respect. Stay Connected Join Cisco’s Talent Network Stay informed about new positions that match your skills and interests. At Cisco, we value the curiosity and unique perspectives of our team members. Subscribe to receive personalized job alerts and insider tips directly from our hiring managers. Explore Cisco Jobs Ready to advance your career at Cisco? Search open positions, prepare your resume, and get ready for an interview that could lead to your next big opportunity. At Cisco, we’re not just filling positions—we’re investing in leaders. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await you at Cisco.
Learn more about Cisco
Size
79,500 employees
Market Cap
$194.5 billion
Industry
Net Income
$10.1 billion
Founded
2014
5 Year Trend
+1.4%
Revenue
$48 billion
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