Product Marketer

talentpluto

$120K — $200K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • A few years of product marketing experience at a strong startup or marketing generalist background at an early-stage company
  • Hands-on and scrappy approach with a bias towards execution
  • Strong storytelling skills for translating product features into compelling narratives
  • Ability to work cross-functionally with product, sales, and growth teams
  • Willingness to work in person at the New York office
  • Bonus: Demonstrated hands-on impact at a high-growth company

Responsibilities

  • Own the distribution, messaging, and storytelling for product launches
  • Work cross-functionally with product teams to align on timelines and narratives
  • Plan and execute marketing moments across various channels
  • Build and manage sales enablement materials, including battle cards
  • Own the customer newsletter and product update communications
  • Engage with customers and beta testers to develop compelling narratives
  • Utilize launches to drive awareness and improve brand visibility

Benefits

  • Opportunity for career progression to a head of growth marketing role
  • In-person collaboration in a vibrant New York office
  • Hands-on role that combines both strategy and execution
  • Engagement with cross-functional teams enhances career development
  • Possibility to build and lead your own team in the future
Full Job Description
Location: New York, NY

Work Model: In-person

Industry: AI conversation intelligence (B2B SaaS)

Compensation: $120K-$200K base (commensurate with experience)
The Opportunity

This is a hands-on product marketing role focused on owning the distribution and storytelling behind every product launch. You will act as the product manager for the go-to-market side of new features and releases, partnering closely with the product team to understand what is shipping and when, then building and executing the plans to get loud about it.

The role blends strategic, long-lead launch campaigns with fast tactical updates. One week you might be orchestrating a major launch with influencers, creative, and a hype campaign, and the next you might be shipping a customer newsletter or building sales enablement. You will report directly to a senior leader for the first 6-12 months, with a clear path to grow into a head of growth marketing role and build your own team.
Responsibilities
  • Own the distribution, messaging, and storytelling for product launches and feature releases
  • Work cross-functionally with product to align on launch timelines and narratives
  • Plan and execute marketing moments across channels, including social, creative assets, influencer partnerships, and launch campaigns
  • Build and manage sales enablement materials, including battle cards
  • Own the customer newsletter and ongoing product update communications
  • Talk to customers and beta testers to build compelling product and customer narratives
  • Use launches as marketing moments to drive top-of-funnel awareness and brand visibility
Requirements
  • A few years of product marketing experience at a strong startup, or a marketing generalist background at an early-stage company
  • Hands-on and scrappy, with a bias toward execution over pure strategy
  • Strong storytelling skills and the ability to translate product into compelling narratives
  • Comfortable working cross-functionally with product, sales, and growth
  • Comfortable working in person in a New York office
  • Bonus: experience demonstrating clear, individual hands-on impact at a high-growth company

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