Product Marketer

talentpluto

$120K — $180K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-6 years in product or growth marketing, ideally in tech/startup
  • Strong communication skills to convey technical concepts clearly
  • Hands-on, execution-oriented, especially in fast-paced environments
  • Experience managing cross-functional projects and product launches
  • Ability to work onsite in New York City five days a week
  • Strong organizational skills to juggle multiple tasks

Responsibilities

  • Partner with product and growth teams to plan and execute launches
  • Develop messaging and go-to-market strategies for products
  • Manage launch distribution across LinkedIn, email, and other channels
  • Create customer stories and case studies from direct feedback
  • Coordinate creative assets and marketing campaigns for launches
  • Support sales enablement with materials like battle cards
  • Manage customer newsletters and ongoing communications

Benefits

  • Opportunity for career growth into marketing leadership roles
  • Work in a fast-growing company that values product innovation
  • Engage in a highly cross-functional and collaborative environment
  • Be part of defining product narratives that influence market perception
Full Job Description
Product Marketing Manager

Location: New York, NY
Work Model: Onsite (5 days per week)
Industry: B2B SaaS / AI Revenue Technology
Compensation: $120,000-$180,000 base salary + equity (flexible for exceptional candidates)

The Opportunity

Our partner is hiring a Product Marketing Manager to help define how new products and features are brought to market. Historically, the company has moved quickly on product innovation and is now investing heavily in the storytelling, positioning, and distribution side of product launches.

This role is highly cross-functional and combines elements of product marketing, growth marketing, launch strategy, customer storytelling, and sales enablement. The ideal candidate enjoys both strategic thinking and hands-on execution - someone comfortable building launch narratives, coordinating campaigns, working directly with customers, and helping the market understand why new product releases matter.

This is a high-impact opportunity to join a fast-growing company at an important stage of scale, with the potential to grow into broader marketing leadership responsibilities over time.

Responsibilities
  • Partner closely with product and growth teams to plan and execute product launches
  • Develop messaging, positioning, and go-to-market narratives for new features and products
  • Own and manage launch distribution across channels including LinkedIn, email, customer communications, and digital campaigns
  • Build customer stories, case studies, and product narratives through direct customer conversations
  • Coordinate external launch initiatives including creative assets, influencer partnerships, and marketing campaigns
  • Support sales enablement efforts through materials such as battle cards and launch documentation
  • Manage customer newsletters and ongoing product communication initiatives
  • Collaborate cross-functionally with sales, product, growth, and leadership teams


Requirements
  • 2-6 years of experience in product marketing, growth marketing, or a related marketing role within a technology or startup environment
  • Strong written and verbal communication skills with the ability to translate technical products into clear customer value
  • Hands-on, execution-oriented mindset with comfort operating in fast-paced startup environments
  • Experience managing cross-functional projects and coordinating launches or campaigns
  • Ability to work onsite in New York City five days per week
  • Strong organizational skills with the ability to manage multiple priorities simultaneously

Preferred Qualifications
  • Experience at an early-stage or high-growth startup
  • Background in B2B SaaS, sales technology, or AI-driven products
  • Experience creating customer-facing marketing content, launch campaigns, or sales enablement materials
  • Strong academic background or demonstrated history of high achievement

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