Product Manager, SMB Growth

Perplexity AI

$110K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-4 years of relevant work experience with a strong academic record.
  • 2 years in roles demanding high analytical intensity, like investment banking or strategy consulting, plus operational experience.
  • Hands-on experience running marketing workflows including paid social or lifecycle marketing.
  • Proficient in creating automation systems using agents, with a practical understanding of prompt engineering.
  • Strong written and verbal communication skills to engage with senior stakeholders.
  • SQL proficiency for cohort analysis and dashboard interpretation without dependency on data analysts.
  • Ability to thrive in fast-paced, early-stage environments where processes are evolving.

Responsibilities

  • Own and manage the SMB design partner program from start to finish.
  • Recruit and onboard design partners by establishing profiles and project contexts.
  • Develop and refine first-party skill packs to meet high operator standards.
  • Translate partner feedback into a prioritized roadmap for product enhancements.
  • Execute end-to-end case studies measuring impact for marketing and product needs.
  • Expand usage among existing SMB operators through effective onboarding and recommendations.

Benefits

  • Collaborative environment working with design and engineering teams.
  • Opportunity to own significant product programs and make direct contributions to revenue.
  • Access to innovative technology and products ensuring continuous learning.
  • Exposure to real workflows and the chance to influence product development.
  • Potential for career advancement through rapidly evolving company processes.
Full Job Description
Product Managers at Perplexity work closely with design and engineering, focusing on the product systems and experiences that help more people discover, adopt, and get lasting value from Perplexity. The ideal candidate should have strong communication and writing skills, the ability to envision innovative technology, and a willingness to reimagine work to be more efficient and creative. Ideal candidates combine product intuition with analytical rigor: in the application, please highlight the growth problems, experiments, or loops you are most proud of building.

What you'll do
  • Own the SMB design partner program end to end: the program where real operators run their business on Computer so we can build and test our agents against real workflows and prove Computer moves revenue metrics for SMBs.
  • Recruit and onboard design partners: define the partner profile, set up connectors and project context, and design the metrics each engagement should move.
  • Build and iterate on Computer's first-party skill packs until the output clears the bar an operator would otherwise pay an agency for.
  • Turn partner feedback into a prioritized roadmap of skill, connector, and capability improvements; write the specs and drive them with the connectors and capabilities teams.
  • Drive case studies end to end with partnerships, product, and growth marketing: run the engagement, measure results honestly, and package them for paid, organic, and partner channels.
  • Drive usage expansion for our existing base of SMB operators by driving adoption for relevant capabilities through onboarding, lifecycle and in-product recommendations.


Qualifications
  • 2-4 years of total work experience with a strong academic record.
  • 2 years in investment banking, strategy consulting, or a comparable high-intensity analytical role, followed by some operating experience.
  • You've run, or worked closely alongside, real marketing workflows: paid social, lifecycle, CRO, or SEO. You know what "great" looks like to an operator.
  • You already use agents to do real work and are comfortable writing prompts, skills, and building end-to-end automation systems.
  • Strong written and verbal communication; comfortable running a working relationship with a founder or head of marketing.
  • Comfortable with SQL. You can pull your own cohorts, validate your own segments, and read a dashboard without waiting on a data analyst.
  • Operates at high velocity. You ship daily, iterate weekly, and thrive in fast-paced, early-stage environments where processes are still being defined.


Nice to have
  • Founder or early employee at a DTC or e-commerce brand, a performance marketing agency, or a marketing technology company.
  • Direct experience with Shopify, Klaviyo, Meta Ads Manager, TikTok Ads, or similar operator tools.
  • Experience in a forward-deployed, solutions, or customer-facing product role.


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