The Product Manager develops, implements, and manages product marketing activities to provide optimum sales and profits to the assigned product line. Use best practices in product discovery in which engineers and manufacturing can seamlessly develop products. The Product Manager determines short and long-term strategies and tactics for product marketing. Evaluates the effectiveness of programs and concepts. Maintains an understanding of product features, benefits, pricing, positioning, design, and advertising
Position Responsibilities may include:
- Identify and prioritize business opportunities through Voice of Customer and market share analysis.
- Develop business cases for the development of new products, including recommending product positioning and pricing strategy to produce the lowest cost products, and attain the highest possible margins and long-term market share.
- Manage product life cycles by establishing short and long-range visions for products.
- Develop product specifications to meet the voice of customer needs for markets.
- Effectively communicate product development priorities and product/project progress.
- Evaluate and escalate risks in projects/products to supervisor and senior management when appropriate.
- Monitor competitive activities/products and provide continuous gap analysis in products/services.
- Apply knowledge of regulatory requirements for products.
- Contribute to the development of product forecasts.
- Evaluate and recommend product inventory levels.
- Establish price to market through margin analysis and competitive positions.
- Provide sales support for product benefits and features internally and externally (Product/Dealer Meetings)
- Perform additional projects/duties to support ongoing business needs.
Nature & Scope:
- Applies advanced knowledge of job area typically obtained through advanced education and work experience
- Manages projects and processes while working independently and with limited supervision
- Coaches and reviews the work of lower-level professionals
- Problems faced are difficult and sometimes complex; takes a new perspective on existing solutions
Knowledge & Skills:
- Demonstrated leadership in building strong stakeholder relationships and mitigating conflict.
- Thrives in a fast-paced work environment.
- Effective communication skills - verbal, written, and public speaking.
- Ability to develop and deliver effective communication pieces such as (presentations, written memos, etc.).
- Applies Voice of Customer techniques to the product cycle.
- Ability to apply business and financial methods.
- Effective organizational and time management skills.
- Advanced knowledge of HVAC technology, components, and industry.
- Experience with an HVAC manufacturer.
- Advanced knowledge of durable goods manufacturing processes.
- Influences quality systems.
- Ability to translate complex problems and ideas into easily understood descriptions.
- Excellent judgment and decision-making skills to lead multi-functional new product programs to market
- Ability to apply good judgment, strong work ethic, and integrity on the job.
Competencies:
Experience:
- 5+ years of experience in product management
Education/Certification:
- Bachelor's degree
- MBA a plus
People Management: No
Physical Requirements / Work Environment:
- Must be able to perform essential responsibilities with or without reasonable accommodations
Reports To:
- SR DIRECTOR, PRODUCT MARKETING
