Benco Dental

Product Manager (Private Label)

Benco Dental$70K — $95K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Supply Chain, Life Sciences, or related field required.
  • 1-3+ years of product management, category management, sourcing, or related experience.
  • Experience with private-label, healthcare, dental, medical, or consumable products preferred.
  • Strong analytical and financial acumen.
  • Vendor negotiation and sourcing experience.

Responsibilities

  • Develop and execute category strategies for private-label products.
  • Identify new product opportunities based on customer needs and market trends.
  • Lead end-to-end product development from ideation through commercialization.
  • Negotiate pricing and supply agreements with manufacturing partners.
  • Serve as the primary liaison between internal teams and external partners for product categories.

Benefits

  • Hybrid work model with onsite days in Pittston, PA.
  • Collaborative work environment across multiple departments.
  • Opportunities for professional development in product management.
  • Engagement in innovative product initiatives that impact healthcare.
Full Job Description
Location: Pittston, PA. This is a hybrid position with Tuesdays and Thursdays onsite.

Product Manager (Private Label) at Benco Dental

Position Summary:

The Private Label Product Manager is responsible for the strategic development, sourcing, commercialization, and lifecycle management of Benco Dental's private-label portfolio. This role drives new product initiatives, supports margin and growth objectives, and ensures delivery of high-quality, clinically relevant products aligned with Benco's brand standards.

The position serves as the cross-functional leader for private-label initiatives-collaborating with Sales, Marketing, Supply Chain, Finance, Quality, and vendor partners to bring products from concept to market while maintaining cost competitiveness, regulatory compliance, and supply continuity.

Do YOU Possess These Skills and Attributes?
• Strong analytical and financial acumen.
• Vendor negotiation and sourcing experience.
• Project management and organizational skills.
• Ability to influence cross-functional teams without direct authority.
• Effective communication and presentation skills.
• Proficiency with Excel, PowerPoint, and product lifecycle tools/systems.
• Strategic thinking and execution
• Customer-centric mindset
• Collaboration and stakeholder management
• Results orientation and accountability
• Continuous improvement and innovation

Do These Responsibilities Interest YOU?
Product Strategy & Portfolio Management
• Develop and execute category strategies for Benco Dental™ and ValuLine® private-label products aligned with company growth and profitability goals.
• Identify new product opportunities based on customer needs, sales feedback, market trends, and competitive analysis.
• Build and maintain product roadmaps and lifecycle plans, including product launches, enhancements, and rationalization.
• Monitor product performance and recommend actions to improve revenue, margin, and market adoption.
Product Development & Commercialization
• Lead end-to-end product development from ideation through commercialization and post-launch optimization.
• Define product requirements, specifications, positioning, and pricing strategies.
• Coordinate packaging, branding, labeling, and product documentation in partnership with Marketing and Regulatory teams.
• Support go-to-market planning, sales enablement materials, and internal training.
• Ensure compliance with applicable regulatory, safety, and quality standards.
Vendor & Sourcing Management
• Identify, evaluate, and onboard manufacturing partners and suppliers for private-label programs.
• Negotiate pricing, supply agreements, MOQs, and contractual terms in collaboration with Supply Chain and Finance.
• Manage vendor relationships to ensure product quality, on-time delivery, and cost stability.
• Support sourcing strategy initiatives including cost optimization, tariff mitigation, and supply diversification.
Cross-Functional Collaboration
• Serve as the primary liaison between internal teams and external partners for assigned product categories.
• Collaborate with Sales, Marketing, Operations, Quality, Finance, and Customer Service to execute product initiatives.
• Support sales teams with product expertise, positioning, and customer-focused solutions.
• Participate in internal planning processes including portfolio reviews, pricing committees, and strategic initiatives.
Financial & Performance Management
• Develop business cases and financial models to support new product investments.
• Monitor KPIs including revenue, margin, inventory performance, and adoption rates.
• Provide regular reporting and recommendations to leadership on product performance and opportunities.
• Support annual planning, forecasting, and budget development for private-label categories.
Customer & Market Focus
• Represent the voice of the customer throughout product development and lifecycle management.
• Analyze industry trends, customer feedback, and competitive offerings to inform innovation.
• Partner with Sales and Marketing to ensure products meet clinical needs and deliver strong value propositions.

Do YOU Meet These Requirements?

Education:
• Bachelor's degree in Business, Marketing, Supply Chain, Life Sciences, or related field required.

Experience:
• 1-3+ years of product management, category management, sourcing, or related experience.
• Experience with private-label, healthcare, dental, medical, or consumable products preferred.
• Demonstrated success managing cross-functional projects and product launches.

Skills & Competencies:
• Strong analytical and financial acumen.
• Vendor negotiation and sourcing experience.
• Project management and organizational skills.
• Ability to influence cross-functional teams without direct authority.
• Effective communication and presentation skills.
• Proficiency with Excel, PowerPoint, and product lifecycle tools/systems.

About Benco Dental

Benco Dental is a privately-owned dental supply distributor headquartered in Pittston, Pennsylvania. The company was founded in 1930 by Benjamin Cohen, and has since grown to become the largest privately-owned dental supply distributor in the United States. Benco Dental offers a wide range of products and services to dental practices, including equipment, supplies, technology, and consulting services. The company has a strong focus on customer service and has been recognized for its commitment to excellence in this area. Benco Dental has also been recognized for its commitment to sustainability and has implemented a number of environmentally-friendly initiatives.
Learn more about Benco Dental
Size
1,800 employees
Industry
Founded
1930

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