The role:

As Product Manager of Retention, you will own the strategy, roadmap, and execution for how we keep and grow customers after the first order. This is one of the highest-leverage problems in the business: small, durable improvements in retention compound into outsized revenue, and you9ll own the products, programs, and experiences that move it.

This role sits at the intersection of customer experience, data, and lifecycle marketing. You9ll work closely with Growth, CX, Merchandising, Data, Engineering, and Design to build experiences that bring customers back, deepen their relationship with the brand, and remove the friction and quality issues that cause them to lapse. You9ll use AI effectively and thoughtfully, making sure the retention programs we build today get smarter as our customer base and channel mix evolve.

How you9ll make an impact:

• Own the retention product roadmap end to end - onboarding flows, replenishment and reorder, loyalty, win-back,subscription (Auto-Delivery) growth and experience, and post-purchase experiences - prioritizing the work that most durably improves cohort retention.
• Move the metric that matters. Own blended 12M LTV as your key metric, but break it down into faster feedback loop chunks, set defensible targets, and tie every initiative back to retention, repeat rate, and customer lifetime value.
• Use quantitative and qualitative data to find where lifecycle investment creates the most leverage. Pinpoint the moments and root causes that drive customers to lapse - including quality and experience issues like seasonal melt and holiday freshness - and build the products and interventions that address them before a customer churns.
• Partner with Engineering and Data to own the health of our lifecycle infrastructure: identity resolution, event schemas, and messaging deliverability, so every program is built on data we trust.
• Design experiments, measure what matters, and partner with Data to make our customer experience smarter with every interaction - from segmentation to proactive CX workflows.

How we work:

One Team. We don9t think in channels - we think in customers, and we don9t think departments matter beyond the skills and context they bring. We9d rather align around the goals we9re working to achieve and get the right people, with the right context, in the right room to solve problems holistically. Engineering is focused on customer and business outcomes, not just shipping.

Hypothesis-Driven Execution. We don9t believe in 4best practices4 or 4industry KPIs.4 We don9t care about 4benchmarks4 - instead we work to be the best we can possibly be. We form a point of view, test quickly, and update our beliefs. We seek to work in sequence, not in parallel, constantly asking what the most important hypothesis is right now and how to confirm or reject it as fast as possible. We don9t expect to be perfect the first time.

Brand & Performance Together. We care equally about velocity and trust - in our systems and with our customers. Speed that quietly accrues fragility or risk is a long-term loss. We build things that are both fast to ship and built to last.

Operate With Context. The systems and tools we build shape both the customer and the employee experience. We make decisions holistically, share context early and often, and are skeptical about everything and precious about nothing - ideas can and should come from anywhere.

We9re excited about you because:

• You9re an experienced product manager. You have 5+ years of product management experience, with a track record of shipping experiences and programs that measurably improved retention, repeat rate, or lifetime value.
• You think in cohorts and lifetimes, not sessions. You understand retention curves, cohort analysis, and LTV, and you can translate them into a roadmap of iterative experiments and big bets.
• You put yourself in your customer9s shoes. You develop a deep, qualitative understanding of why customers come back and why they leave, and you build products that address the real reason rather than the surface symptom.
• You9re analytical but not academic. You translate data into action quickly and drive decisions. You partner naturally with data and engineering to instrument what you ship and learn from it.
• You are a systems thinker. You understand the difference between rescuing one churning customer and building the program that prevents the churn at its source.
• You thrive in ambiguity. You can take a tangle of lifecycle touchpoints and quality issues and turn it into a sequenced, actionable roadmap that adapts as we learn more.
• You9re incredibly comfortable with AI. You9re familiar with frontier models9 capabilities and limitations and how to use them effectively - to personalize journeys, anticipate churn, and make our lifecycle smarter over time.
• You9re comfortable pressure-testing the data itself. You treat instrumentation gaps as part of the job rather than a blocker.
• You communicate proactively and energize. You distill complexity and drive clarity across functions. You bring your partners along with you, and you make the work more fun because of it.

What you9ll bring:

• Bachelor9s degree in elated field
• Minimum 5 years of product management experience, preferably in eCommerce, DTC, or subscription businesses, with direct ownership of retention, lifecycle, or growth products
• Strong knowledge of retention and lifecycle fundamentals, including cohort analysis, LTV modeling, experimentation and A/B testing, and lifecycle tooling (ESPs, CDPs, subscription platforms, and analytics tools like Mixpanel or Amplitude)

What we offer

• A high-growth and rewarding role in a foundationally strong and rapidly evolving business
• Annual Salary Range: $145,000 - $165,000 plus annual bonus
• Excellent benefits including a 401K Match
• Paid Maternity, Adoption and Paternity leave
• And all the Nuts.com snacks your heart desires + a 40% employee discount