TikTok

Product Manager Lead, Lead Ads (Mandarin Speaker)

TikTok$228K — $492K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in product management, AI systems, or lead advertising
  • Strong skills in data analysis and logical thinking
  • Proficient in cross-team collaboration and communication
  • Expert in capturing and addressing advertisers' needs
  • Fluent in English and Mandarin for global communication

Responsibilities

  • Implement and apply AI Agent systems for lead advertising
  • Analyze customer acquisition needs to optimize advertising strategies
  • Design and implement automated solutions for lead advertisers
  • Track industry trends and promote innovative product iterations
  • Enhance lead acquisition efficiency and conversion rates

Benefits

  • Day one access to medical, dental, and vision insurance
  • 401(k) plan with company match
  • Paid parental leave
  • Short-term and long-term disability coverage
  • Life insurance
  • 10 paid holidays and 10 sick days annually
  • 17 days of Paid Personal Time that increases with tenure
Full Job Description
Responsibilities

The Lead & Service team is part of the Global Monetization Product organization and is responsible for building advertising products for lead & service clients. Our vision is to make our product the leading platform for lead & service marketers to acquire users and provide high quality services to users by building products that generate high quality leads and support unique vertical needs. We're looking for an experienced Product Manager to build highly scalable machine learning products that determine what ads billions of TikTok users see and engage with. You will be responsible for helping 'millions' of advertisers improve their return on ad spend, growing overall monetization efficiency, and protecting the experience of our users, creators, and community through an industry-leading recommendation system. Responsibilities 1. Responsible for the implementation and application of AI Agent systems in the service scenario of lead-based advertisers, focusing on core business indicators such as lead acquisition efficiency and lead conversion rate, and taking responsibility for the final business results; 2. Deeply insight into the customer acquisition needs and pain points of lead advertisers, and optimize the strategies and solutions for the entire link of advertising lead mining, screening and reach based on the technical characteristics of AI Agent; 3. Lead the product design of AI Agent and the implementation of automated solutions for lead advertisers, including but not limited to intelligent lead matching Agent, automated advertising material generation Agent, intelligent customer follow-up Agent, etc.; 4. Continuously track the industry trends and cutting-edge technologies in the AI Agent field, promote the innovative iteration of products and services, and help the company maintain a leading position in the AI service field of lead advertising.

Qualifications

Minimum Qualifications - More than 5 years of product-related work experience, with experience in AI Agent product design or lead advertising industry, familiar with the training, optimization and effect evaluation methods of intelligent Agent systems; - Possess excellent logical thinking ability, data analysis ability and self-drive, be good at cross-scenario communication, can accurately capture the needs of lead advertisers, and promote the implementation of product solutions; - Have excellent cross-team collaboration skills, and can cooperate efficiently with R&D, data science, sales and other teams to jointly complete the R&D and commercial implementation of AI Agent products. - Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $228000 - $492800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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