Minimum qualifications:- Bachelor's degree or equivalent practical experience.
- 3 years of experience in consumer product management.
- Experience working cross-functionally with engineering, UX, and marketing to deliver platform features with data-driven prioritization.
- Experience building or managing internal-facing platforms, campaign management tools, or enterprise applications.
- Experience automating manual workflows.
Preferred qualifications:- Master's degree in a technology or business related field.
- Experience balancing growth and efficiency within a large-scale consumer or platform environment.
- Experience launching UI features.
- Familiarity with campaign planning, creation, and measurement methodologies.
- Familiarity with evolving from rule-based to ML-driven decisions.
- Experience migrating internal users to a next generation product solution.
About the jobIn this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.
One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.
YouTube's Growth Platform delivers in-app messages to viewers and creators every day to drive product growth and discovery. It is a critical growth channel for driving YouTube paid subscriptions and for promoting new features and educating users. More recently, we have expanded into promoting non-paid goals. To support this growth, we built a new self-service campaign management system, supporting both tech teams and marketers to launch hundreds of campaigns per year.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $138000 - $198000 (USD) 15% bonus target equity benefits
Learn more about benefits at Google .
Responsibilities- Lead the Growth Platform campaign management roadmap to streamline campaign creation and management, enabling YouTube teams to launch campaigns at scale
- Partner with engineering, UX, and marketing to build features that accelerate campaign launch velocity and onboard use cases.
- Work closely with entire growth platform team and vertical growth PMs to ensure tooling supports a myriad of growth use cases across the platform.
- Execute the roadmap for measuring campaign outcomes and educate users on best practices for campaign success.
- Explore how generative AI can be leveraged to reimagine campaign ideation and iteration within the growth ecosystem.
