ULTA Salon, Cosmetics & Fragrance, Inc

Product Manager, Guest AI

ULTA Salon, Cosmetics & Fragrance, Inc • $112K — $135K *
Bolingbrook, IL 60440In-Person
Retail & Consumer Goods
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's or Master's degree in Computer Science, Artificial Intelligence, Business Administration, or related field.
  • 8-10+ years of product management experience in guest- or customer-facing digital products.
  • Strong grasp of AI concepts such as machine learning, NLP, and generative AI.
  • Proven ability to influence in a matrixed organization and align stakeholders around a shared vision.
  • Experience in Agile/Scrum product delivery environments.
  • Comfortable presenting to senior leadership with excellent communication skills.
  • Experience with cloud data, AI platforms, and product feed ecosystems (GCP, Azure, AWS preferred).
  • Retail, ecommerce, or consumer digital experience is a strong advantage.

Responsibilities

  • Define and own the vision and strategy for Guest AI initiatives.
  • Drive guest engagement through AI features on-site and off-site.
  • Lead initiatives that enhance discovery, personalization, and commerce.
  • Own the Product Feeds Strategy and data management for AI experiences.
  • Identify AI opportunities, defining problem statements and success metrics.
  • Oversee the product lifecycle from discovery to optimization.
  • Collaborate with various teams to execute strategies effectively.
  • Socialize the product vision and outcomes with stakeholders and leadership.
  • Ensure proper measurement of success for Guest AI metrics.
  • Manage partnerships with AI vendors to align tools with product strategy.

Benefits

  • Collaborative work environment with a focus on innovation.
  • Opportunities for professional development and coaching.
  • Engaging with cutting-edge AI technologies.
  • Impactful role driving guest experience in a leading beauty brand.
  • Pathway to shape the future of digital commerce and AI integration.
Full Job Description
THE IMPACT YOU CAN MAKE:

Ulta Beauty is building best-in-class Data & AI capabilities to create meaningful enterprise value and elevate the guest experience across digital and assisted channels. Guest AI is a core pillar of this strategy, focused on driving AI capabilities and features that meet guests where they are, on-site and off-site, while expanding Ulta Beauty's discoverability, reach, and commerce through intelligent, data-driven experiences.

We are seeking a Product Manager - Guest AI to own the strategy, roadmap, and business outcomes for guest-facing AI initiatives. This role is accountable for bringing AI directly to the guest by leading on-site and off-site Guest AI experiences, unlocking new commerce capabilities, and ensuring AI-powered touchpoints drive discovery, engagement, and conversion. This role will also own the Product Feeds Strategy, including how Ulta Beauty leverages product and product-feed data to power AI experiences, personalization, and distributed commerce across internal and external channels.

The Guest AI Product Manager leads a portfolio of initiatives and has Product Owner(s) reporting into the role, who are responsible for day-to-day execution and delivery.

YOU'LL ACCOMPLISH THESE GOALS BY:

  • Define and own the Guest AI vision, strategy, and multi-phase roadmap, aligned to enterprise AI priorities, guest experience goals, and commerce growth
  • Drive AI capabilities and features that meet guests where they are, enabling on-site and off-site guest engagement across digital touchpoints
  • Lead Guest-facing AI initiatives that expand discovery, personalization, assistance, and commerce, increasing Ulta Beauty's reach and relevance
  • Own the Product Feeds Strategy, including how product and product-feed data are structured, enriched, and leveraged to power AI experiences and distributed commerce
  • Identify and prioritize AI opportunities with clear problem statements, value hypotheses, and success metrics tied to guest and business outcomes
  • Lead the end-to-end product lifecycle, from discovery and experimentation through launch, optimization, and scaling
  • Partner with Engineering, Data Science, UX, Marketing, Guest Services, and Digital Product teams to translate strategy into executable initiatives
  • Provide strategic direction and prioritization across multiple Guest AI initiatives, balancing near-term impact with foundational data and AI investments
  • Lead, coach, and develop Product Owners, ensuring strong execution, healthy backlogs, and alignment to roadmap priorities
  • Socialize product vision, roadmap, progress, and outcomes with senior leadership and cross-functional stakeholders
  • Own success measurement for Guest AI, including guest experience metrics, adoption, discoverability, commerce impact, and operational performance
  • Manage vendor and AI platform partnerships, ensuring tools and solutions align to product strategy and deliver measurable value
  • Partner with Finance on investment decisions, ROI measurement, and ongoing cost management for Guest AI initiatives
  • Stay current on advancements in AI/ML and generative AI, applying relevant innovation responsibly to guest-facing experiences

ESSENTIALS FOR SUCCESS:

  • Bachelor's or Master's degree in Computer Science, Artificial Intelligence, Business Administration, or a related field.
  • 8-10+ years of product management experience, including ownership of complex, cross-functional, guest- or customer-facing digital products
  • Strong understanding of AI concepts (e.g., machine learning, NLP, generative AI) and data-driven product development
  • Proven ability to lead through influence in a matrixed organization and align diverse stakeholders around a shared vision
  • Excellent strategic thinking, problem-solving, and analytical skills with a strong bias toward data-driven decision making
  • Experience working in Agile/Scrum product delivery environments
  • Exceptional written and verbal communication skills; comfortable presenting to senior leadership
  • Experience working with cloud data, AI platforms, and product feed ecosystems (GCP, Azure, AWS preferred)
  • Retail, ecommerce, or consumer digital experience strongly preferred
  • Passion for guest-centric design and leveraging AI to expand discovery, reach, and commerce

About ULTA Salon, Cosmetics & Fragrance, Inc

ULTA Beauty is the beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin, hair care products and salon services. Since opening its first store 25 years ago, ULTA Beauty has grown to become the top national retailer providing All Things Beauty, All in One Place™. The Company offers more than 20,000 products from over 500 well-established and emerging beauty brands across all categories and price points, including ULTA Beauty's own private label. ULTA Beauty also offers a full-service salon in every store featuring hair, skin and brow services. ULTA Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading Ultamate Rewards loyalty program.

ULTA Salon, Cosmetics & Fragrance, Inc. Careers

Join the vibrant team at ULTA Salon, Cosmetics & Fragrance, Inc., a leader in the beauty industry, where innovation meets diversity and professional growth. As a company renowned for its inclusive culture and commitment to employee development, there has never been a better time to explore job opportunities with us. Work You’ll Do At ULTA, we empower our team to bring beauty to life, providing unparalleled opportunities for career advancement and professional enrichment. Whether you are looking for a position in our retail stores, at our corporate headquarters, or within our distribution network, ULTA offers a dynamic work environment where your skills will be honed and your achievements recognized. Join our team and contribute to an industry-leading company known for its commitment to innovation, leadership, and diversity. ULTA is not just about beauty products; it's about elevating the beauty in everyone. Our team’s diversity is our strength, and we continuously strive to foster an inclusive environment through comprehensive diversity training programs. Internship and Employment Opportunities Start your career journey with an internship at ULTA, where you can gain hands-on experience in a thriving retail environment. Our internships provide a robust foundation in the beauty industry, offering insights into various aspects of business operations, from marketing to supply chain management. For those seeking full-time roles, ULTA is hiring across a range of departments. We look for passionate, creative, and solution-driven team players. Explore open positions that match your skills and interests on our Careers page. Benefits and Culture At ULTA, we believe in rewarding our employees for their hard work and commitment. Our benefits package is designed to support the well-being and financial security of our team members and their families. Benefits include health coverage, retirement plans, employee discounts, and more. Our company culture champions personal and professional growth, encouraging every team member to reach their full potential. Through leadership training and continuous learning opportunities, we prepare our employees to lead and innovate in the beauty industry. Networking and Professional Development Stay connected and advance your career through ULTA’s networking events, where you can meet industry leaders and like-minded professionals. Enhance your resume and interview skills through our career development workshops and receive personalized advice from our experienced hiring managers. Future-Proof Your Career With ULTA, the trajectory of your career is boundless. Embrace the opportunity to grow with a company that is as committed to your professional journey as it is to leadership in the beauty industry. Explore Discover how ULTA is transforming the beauty landscape and leading the way in retail innovation. Read more about our latest projects and the impact they have on our customers and industry. Join Our Team Search for job opportunities that align with your career aspirations. We are excited to see how your vision and expertise can contribute to our ongoing success. Stay Up to Date Keep ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at ULTA Salon, Cosmetics & Fragrance, Inc. Join us and be part of a company where innovation, leadership, and beauty move forward together.
Learn more about ULTA Salon, Cosmetics & Fragrance, Inc
Size
16,500 employees
Market Cap
$23.6 billion
Industry
Retail & Consumer Goods
Net Income
$175.8 million
Founded
1990
5 Year Trend
+12.2%
Revenue
$6.1 billion
NASDAQ
ULTA
* Ladders Estimates

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