Product Manager, Growth

Perplexity AI

$120K — $145K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-4 years total work experience with strong academic performance.
  • Approximately 2 years in a high-stakes analytical role like investment banking or strategy consulting, followed by product or growth experience at a startup.
  • Extremely analytical with fluency in SQL and comfort with experiment design.
  • Segment-native thinker, adept at understanding user journeys and behavioral triggers.
  • Possesses strong product taste with an understanding of user-friendly upsells.
  • Able to manage multiple experiments simultaneously with a fast-paced work style.
  • Demonstrates bias to action, low ego, and high ownership in ambiguous situations.

Responsibilities

  • Own the upsell roadmap and enhance existing upsell strategies.
  • Run onboarding experiments to expedite new user success after signup.
  • Build personalized recommendations to encourage deeper usage.
  • Manage upgrade flows to facilitate conversions from free to paid services.
  • Drive adoption of new features by strategically targeting user interaction.
  • Facilitate cross-device user conversion through effective prompts and messaging.
  • Analyze user data to identify high-impact opportunities for growth and retention.
  • Write clear specifications and coordinate execution across teams.

Benefits

  • Collaborative work environment with design and engineering teams.
  • Opportunity to influence product systems and user experiences.
  • Fast-paced, dynamic workplace focused on innovation.
  • Exposure to growth challenges and problem-solving at scale.
Full Job Description
Product Managers at Perplexity work closely with design and engineering, focusing on the product systems and experiences that help more people discover, adopt, and get lasting value from Perplexity. The ideal candidate should have strong communication and writing skills, the ability to envision innovative technology, and a willingness to reimagine work to be more efficient and creative. Ideal candidates combine product intuition with analytical rigor: in the application, please highlight the growth problems, experiments, or loops you are most proud of building.

What you'll do
  • Own the upsell roadmap: build new upsell levers and iterate relentlessly on existing ones to drive our metrics forward.
  • Run onboarding experiments that get new users to a first successful outcome faster, from signup and intent routing to first-session guidance.
  • Build personalized recommendations that drive deeper usage: connector recommendations, follow-up suggestions, and segment-aware surfaces.
  • Own the upgrade flows that drive paid conversion, free to paid, plan upgrades, and paid credit purchases.
  • Drive adoption of new Computer features as they launch: decide who sees what, when, and through which surface, and measure whether adoption turns into retention and paid usage.
  • Drive cross-device conversion: get web users onto the mobile and desktop apps (and back) through in-product prompts, lifecycle messaging, and onboarding.
  • Analyze funnels, cohorts, and segments to find the highest-leverage opportunities; define metrics, denominators, and cohort windows.
  • Hold guardrails on retention, support volume, and margin; improve conversion without degrading the product.
  • Write crisp specs, tickets, and experiment briefs; coordinate execution across engineering, design, data, and marketing.


Qualifications
  • 2-4 years of total work experience with a strong academic record.
  • ~2 years in investment banking, strategy consulting, or a comparable high-intensity analytical role, followed by operating experience - a growth or product role at a startup, or founding your own company.
  • Extremely analytical. Fluent in SQL, comfortable with experiment design and statistical readouts.
  • Segment-native. You think in user journeys, personas, and behavioral triggers, and you know a lift on the average can hide a loss on a segment.
  • Strong product taste. You can tell the difference between an upsell that helps a user and one that annoys them, and you care about the second-order effects of what you ship.
  • High velocity. Comfortable owning many parallel experiments and moving between analysis, spec-writing, and shipping in the same week.
  • Bias to action, low ego, high ownership. Thrives in ambiguity where processes are still being defined.


Nice to have
  • Direct experience with A/B testing and experimentation platforms (Eppo, Statsig, Optimizely, or in-house equivalents).
  • Experience with subscription and usage-based billing products, paywalls, or paid upgrade experimentation.
  • Experience shipping across web and native mobile surfaces.


Similar Jobs

More Jobs at Perplexity AI

More Consumer Technology Jobs

Find similar Product Manager, Growth jobs: