We're looking for a
Growth Product Manager to help scale Luma's product from strong early traction to massive adoption.
This is not a traditional PM role. Growth at Luma is deeply integrated across product, engineering, marketing, and data.
You will own growth end-to-end-driving acquisition, activation, retention, and revenue.
You'll identify and execute the highest-leverage opportunities (80/20 bets), build scalable growth loops, and run rapid experimentation cycles. You'll partner closely with research, engineering, design, data, and marketing to turn cutting-edge AI capabilities into intuitive, high-impact product experiences that creatives love.
You will operate with high velocity, imperfect data, and a strong bias toward action-helping define how growth works at Luma from first principles.
What You'll Do- Own and execute product-led growth strategy across the full funnel-from acquisition to revenue
- Identify and prioritize high-impact (80/20) opportunities that drive outsized growth
- Design, run, and scale rapid experimentation loops across onboarding, activation, retention, and monetization
- Build and optimize growth loops that are repeatable, scalable, and measurable
- Improve first-time user experience and onboarding to ensure users reach value quickly
- Drive activation and engagement through deep understanding of creative workflows
- Partner closely with marketing to:
- Optimize paid acquisition with clear attribution and ROI
- Align product experiences with top-of-funnel growth efforts
- Drive conversion and monetization improvements, including pricing, packaging, and promotions
- Analyze funnel performance to identify where growth is breaking and recommend high-impact solutions
- Work hands-on with engineering to quickly prototype, ship, and iterate-using scrappy solutions when needed
- Collaborate with data science and UXR while staying comfortable making decisions with limited data
What We're Looking For- 4-6+ years of product management experience, with a strong focus on growth
- Proven track record of driving measurable product growth (activation, retention, revenue)
- Deep understanding of product-led growth (PLG), funnels, loops, and lifecycle optimization
- Strong intuition for identifying high-leverage opportunities in ambiguous environments
- Highly experiment-driven mindset with experience running A/B tests and rapid iteration cycles
- Ability to operate both strategically (big picture) and tactically (hands-on)
- Comfort working with incomplete data and making fast, high-quality decisions
- Experience partnering with marketing on paid growth and attribution
- Familiarity with pricing, packaging, and monetization strategy
- Technical fluency-you're comfortable getting into the weeds and unblocking execution
Nice to Have- Experience building or growing products for creative professionals
- Familiarity with tools like Figma, Canva, Adobe, or 3D/creative platforms
- Experience working on AI-native products or in fast-moving startup environments
CompensationThe base pay range for this role is $225,000 - $325,000 per year.
