OverviewPosition Summary:Defines and implements market requirements for new products. Product management of a dedicated product line. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides Marketing assistance to field personnel and customers.
ResponsibilitiesKey Accountabilities:- Key marketing interface with field sales and applications team and cross-functional stake holders.
- Prepares and coordinates marketing support programs. Contribute to planning and creation of advertising and promotional materials.
- Keeps informed about developments in medical instrumentation/diagnostic industry and develop annual marketing plan.
- Provides sales training for sales staff. Works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line.
- Manages key customer relationships and participates in developing speaker bureau.
- Understands all maintenance, performance and advantages of Werfen products
- Understands technical aspects of Werfen and competitive products
- Launches new product line and develop go-to-market strategy and execution.
- Maintains regular communications with technical services on problems with instruments and reagents within the product line
- Interfaces with all levels of management and to independently resolve conflicts/problems with company peers
- Manages and drives internal projects with minimal supervision
Budget Managed (if applicable): N/A
Internal Networking/Key Relationships- To be determined based on department needs.
Skills & Capabilities:- Business Acumen
- Customer Focus
- Organizational Agility
- Peer Relationships
- Planning Skills
- Presentation Skills
- Drive for Results
Preferred Experience for the Position:- Understanding of coagulation
- Experience with In Vitro Diagnostics
QualificationsMinimum Knowledge & Experience Required for the Position:- Knowledge in Life Sciences: Medical Technology, Biology, Biotechnology, Chemistry
- Bachelor's degree in biological science, business administration or marketing discipline, or equivalent. Prior experience in junior marketing product management positions
- Minimum three years' experience in sales and/or marketing within the healthcare industry
International Mobility: No
Travel Requirements:- Approximately 25% of time
The annual base salary range for this role is currently $125,000 to $150,000. Individual employee compensation will ultimately depend on factors including education, relevant experience, skillset, knowledge, and particular business needs.
This role is eligible for medical, dental, and vision insurance, 401k plan retirement benefits with an employer match, as well as paid vacation and sick leave. Our sales roles are eligible for participation in a commission plan and our management, and select professional roles, are eligible for a performance-based bonus.
