Full Job Description
Product Technical Marketing Director
We are looking for a Product Technical Marketing Director to lead technical marketing strategy across our infrastructure product portfolio. This role is designed for a technically deep, strategically minded professional who can serve as the authoritative product voice in the market - translating complex infrastructure capabilities into compelling narratives, enablement assets, and customer experiences that drive adoption and accelerate growth.
You will ensure our products are positioned with the technical credibility and business relevance that resonates across the full sales motion, from field enablement to strategic enterprise deals. You think like a product manager, communicate like a marketer, and engage like a technologist.
RESPONSIBILITIES
Product Technical Marketing and Content
• Own the development and maintenance of design guides spanning planning, implementation, performance, segmentation, and troubleshooting.
• Produce high-quality technical content including videos, demos, deployment guides, and proof-of-value narratives that bring to life the speed, agility, cost efficiency, and architectural advantages of our infrastructure solutions.
• Co-author vendor-specific deployment guides and collaborate with product teams on Colocation and Equinix Managed Solutions implementation templates (high-level and low-level design).
• Stay current on AI infrastructure trends and the evolving customer behaviors driving AI adoption, translating that intelligence into actionable content and positioning.
Product Enablement
• Lead technical enablement programs for global sales teams, channel partners, and industry analysts, ensuring the field can articulate product value with depth and confidence at every level of customer conversations.
• Build and maintain high-quality RFP response content, boilerplate libraries, and technical field resources that reduce friction and accelerate sales cycles.
• Support the development of product-specific value narratives and ROI frameworks ensuring our positioning speaks the language of the buyer across key verticals.
• Provide strategic support for complex Strategic and Enterprise deals, lending data-driven insights that help move opportunities forward.
Customer and Field Engagement
• Serve as a senior technical point of contact for strategic customer engagements, supporting planning, design, implementation, and escalation in partnership with product and field teams.
• Backstop Global Solution Architects, Technical Account Managers, and Support Services on targeted product offerings, providing depth where it matters most.
• Coordinate pilot and beta engagements with product teams to validate new features and drive customer success from day one.
Product Strategy and Feedback
• Deliver rigorous competitive analysis across direct and indirect competitors, with a focus on clearly positioning our infrastructure portfolio where it wins.
• Feed product development with actionable insights grounded in hands-on experience, customer engagement, and market observation.
• Maintain technical repositories, presentation assets, and community engagement materials that reflect the current state of our portfolio and roadmap.
REQUIREMENTS:
• 12+ years of experience in technical marketing, product management, or sales engineering in networking, cloud, or infrastructure domains.
• 1+ years of experience working in a data center business, experience with private cloud, hybrid cloud, positioning of each and why one might be better than another in a particular situation.
• Proven ability to bridge product innovation and customer adoption-developing technical assets and narratives that resonate across both technical and business audiences.
• Deep fluency in the Colocation market, hybrid cloud architectures, infrastructure managed services, and the strategic reasons customers choose on-premises and colocation environments over hyperscalers.
• Strong understanding of AI infrastructure trends and the role of physical infrastructure in enabling enterprise AI at scale.
• Experience navigating and enabling vendor ecosystems, including partners such as Dell, NVIDIA, HPE, Accenture, WWT, and others across the channel.
• Exceptional communication and storytelling skills with the ability to move fluidly between deep technical content and business-level narrative.
• Track record of leading cross-functional initiatives and influencing senior stakeholders without direct authority.
• Comfortable operating in ambiguity, building programs from the ground up, and driving results across matrixed organizations.
The targeted pay range for this position in the following location is / locations are:
United States - CA Bay Area : 213,000 - 319,000 USD / Annual
United States - Other posted locations not specifically listed : 177,000 - 265,000 USD / Annual
United States - CA Non-Bay Area, AK, CT, DC, IL, MD, MA, NJ, NY, VA, WA : 195,000 - 293,000 USD / Annual
Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.
The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.
Equinix Benefits
As an employee, you become important to Equinix's success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we're providing you with the best package possible. So, wherever you are in your career and life, you'll be able to enhance your experience and bring your whole self to work.
Employee Assistance Program: An Employee Assistance program is available to all employees.
US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.
